Course Outline - Management Studies
Course outlines of BBA program
IT Specalization Courses
Finance Specalization Courses
Marketing Specalization Courses
HRM Specalization Courses
IT specialization courses
Finance specialization courses
Marketing specialization courses
HRM specialization courses
(ACCT-2003) Principles of Accounting I
Introduction of the subject,
book keeping and accounting, simple T-accounts, debit & credit.
Ledger, chart of accounts, journal, journal entries and their
posting. Trial balance, adjusting entries (introductory). Adjusted
trial balance. Work sheet. Closing entries. Financial statements
(introductory). Adjusting entries (comprehensive). Adjusting entries
(comprehensive), reversing entries. Merchandise inventory, work
sheet, financial statements (comprehensive). Cash and bank reconciliation.
Receivables. Inventories. Assets.
(BUS-1013)
Introduction to Business
Foundation of American Business, Forms
of Business Enterprise,, Small Business, New Ventures & Franchises,
Organizing of Business . The production of Goods and Services.
Human Relations, Human Resource Management. Marketing and Consumer
Behaviour. Production and Pricing Decisions. Distribution. Promotion.
(
ENG-1003) English
Study and practice of fundamentals
of written communication including principles of grammar, punctuation,
spelling, organization and careful analytical reading.
(
FRE-2033) French Language
Introduction to language; phonetics,
subject pronouns (je, tu, il, elle, etc), making sentences using
etre, greetings professions. Negation , interrogation, definite
article, indefinite article. Time date counting possessive adjectives.
Vocabulary, reading conversation. Dialogue writing.
(
MATH-1003) College Algebra
Equations and inequalities, complex
numbers, functions and graphs, polynomial and rational functions,
exponential and logarithmic functions, systems of equations and
inequalities and conic sections.
(PAK-1003)
Pakistan and Islamic Studies
Introduction: Historical
perspective of ideology of Pakistan. Reformative grand educational
movement in the past 1857 era (1857-1900). Dawn of 20th century
and political awakening among the South Asian Muslim 1906-1916.
Constitutional Struggle 1916-1940. Circumstances leading to independence
1940-47. Initial difficulties of Pakistan. Post-creation environment.
Islamization process Important national factors i.e., economy,
agriculture, industry, and education. Geo-Politics of Pak relation
with Muslim world.
Islamic studies: Introduction
to course-objective study of Quran & Hadith. Life of the Prophet
(PBUH). Islamic civilization.
(ACCT-2013)
Principles of Accounting II
Special measurement problems for partnerships
and corporations. The course also covers basic accounting and
reporting for manufacturing companies. A part of the course is
devoted for special reports and managerial use of accounting data
for decision-making functions.
(ENG-2023)
English Literature
My Oedipus Complex Short Story. Lincoln
becomes a lawyer. The Unhappy American Way. Society and Personality.
My Early Life. My Early Life. Poetry. My Tailor .The Little Man
.
(HU-1003)
Introduction to Logic
Methods and principles used in distinguishing
correct from incorrect reasoning, designed to give the student
a working knowledge of the detection of fallacies, the definition
of terms and the recognition of deductive and inductive thought.
(MGMT-2003)
Introduction to Management
Introduction to Management. Management
Science Theory and Practice. Nature and Purpose of Planning. Different
Types of Plans. Objectives. Various Types Objectives. Strategies,
Policies and Planning Premises. Decision Making. Simulation (Food
Corp). The Nature and Purpose of Organizing. Basic Departmentation.
Line Staff Authority and Decentralization. Manager and Organization
Development. Motivation. Leadership, Communication. The System
and Process of Controlling. Presentations.
(MIS-2003)
Introduction to Management Information System
Introduction to computers and information
technology. The concept of business process re-engineering and
competitive advantage with information technology. Trends information
systems and types of information systems. Solving business problems
using information technology and case study. The systems development
cycle. Computer Systems. Computer peripherals. Computer software.
Programming languages. Communications and computers. Introduction
of Ergonomics and Artificial Intelligence. Introduction to Database
& MS-Access. Introduction to Programming Techniques &
C-Language.
(AUD-1333)
Auditing principles and practices
Introduction to Auditing, Definition
of Audit, Qualities required in an Auditor. Objects of Audit.
Operation of Audit. Scope of Audit. Continuous Audit, Interim
Audit, Final Audit. Audit planning, Audit evidence, Audit program.
Internal Control and internal Audit, System of internal control.
Vouching, Vouching of Cash book, receipt and payment sides, Vouching
of purchase book, Vouching of sales book, Vouching of journal,
Audit of general ledger, Audit of bank statements. Verification
, six point technique. Verification of assets and liabilities.
Liabilities of an auditor.
ENG-2013
Business Communication
Theory and practice in business and
professional speech communication designed to evoke confidence
in the students which is expected of them as business professional.
(IT-
2003) Introduction to Information Technology
Fundamentals of computers and information
technology along with Role of IT in the Business Sector. Strategies
to impart IT in Business by using some basic tools such as Ms
Office and Internet.
(MGMT-2013)
Introduction to Human Resource Management
Introduction to human resource management
in a dynamic environment. Strategic human resource planning, recruitment
and the foundation of selection devices. Employee orientation.
Employee training and development careers. Motivation and job
design evaluating. Employee performance rewards and compensation.
Employee benefits. Introduction to lab. or relations collective
bargaining. Legal issues in HRM.
(MKTG-2003)
Fundamentals of Marketing
Introduction to the basic principles
in the current marketing systems. Process of the flow of goods
and services from the producer to customer in order to accomplish
company goals. Analysis of the marketing mix, marketing budgets,
marketing trends in globalization.
(ECON-2003)
Principles of Microeconomics
Definition of economics with special
emphasis on the concept of economic efficiency. Methodology of
Economics: The significance of terms such as “principles”,
“theories”, “laws”, and “models”.
Production possibilities model. Problem of choice and the concept
of “opportunity cost”. The Economic System: An introduction
to the Market System, its characteristics and the functions an
economic system is supposed to perform. Benefits of Trade: Why
people specialize and trade with one another. The concepts of
absolute advantage and comparative advantage.
Market Equilibrium: Forces of demand and supply, their determinants,
interaction that leads to equilibrium, changes in market equilibrium.
Elasticity of Demand and Supply: The application of demand and
supply analysis except in quantitative terms. Concepts of income
and cross price elasticities. Market Efficiency: The concept of
allocative efficiency. Allocative efficiency condition.
The Role of Government: The conflict between efficiency and equity,
as well as market failure due to public goods, externalities,
and natural monopoly. Governments intervention in the free working
of the markets.
Theory of Production &
Cost: The law of supply. The concept of cost in economics.The
distinction between short run and long run and its implication
for the theory of production and cost.
Perfect Competition, monopoly. Pricing and output determination
under monopoly and contrast the results with those obtained under
perfect competition.
(HU-1013)
Introduction to Psychology
Modern Psychology. Applications of
psychology in different areas. Methods of research. Sensation,
its characteristics and kinds. Structure of eye and brow we see.
Structure of ear and how we hear. Learning process . Nature of
perception, factors of perception. Illusion, its kinds and causes.
Nature of emotions, facial expressions, psychological changes
in emotions. Nature of motives and its kinds. The need theory.
Various methods of measurement of personality.
(MATH-2123)
Business Mathematics
Introduction to real number system
and real valued functions. Solving equations of one variable and
their applications. Equation of a line. Linear cost, revenue functions,
profit functions. Marginal cost, marginal revenue and marginal
profit. Interpretation of slope of line as a marginal function.
Applications in business and economics. Solution of simultaneous
equation of two and three variables. Application to business problems.
Break-even Analysis and market equilibrium points. Applications
to business problems. Matrices: Addition and multiplication of
matrices, inverse of a square matrix, Gauss-Jordan Elimination
Method for solving system of equations. Linear inequalities of
one variable, linear inequalities of two variables; linear programming:
Graphical methods. The Simplex Method: Minimization. Applications
to business problems. Quadratic Equations, Quadratic functions,
and their applications to business problems. Limits of functions,
continuous functions; the derivative: Rates of change, tangent
to a curve, derivative formulas. Applications of derivatives in
business and economics. Maxima and minima, applications to business
and economics problems. Indefinite integral and its applications
in business and economics. Definite integral and its applications
in business and economics.
(OELA-1603) Business Law
The Nature of Law, Changing Law; reasons
for the change in law and the mechanism of such change. Legal
services; Dispute settlement. Types of business organizations,
main distinctions between sole proprietorship, partnership, Company.
General principles regarding sole proprietor. Introduction to
Company Law. Legal personality and limited liability. Introduction
to Company Law; Types of companies. Share holders; right and duties.
Law of contract. Types of Business contract. Terms of Business
contract.
(QM-
2003) Business Statistics
Introduction to basic concepts of
data, types of data, variables and types of variables. Data presentation.
Data summarization, Measures of central tendencies. Measures of
dispersion. Counting rules. Probability and probability rules.
Random variables. Probability distributions. Some standard probability
distributions. Sampling and Sampling distributions of mean. Sampling
distribution of difference between two means. Sampling distribution
of proportion and difference between two proportions. Estimation.
Tests of hypotheses concerning a single population mean, equality
of two means. Tests concerning a proportion and difference between
two proportions. Linear regression and correlation.
(ECON-2013)
Principles of Macroeconomics
Introduction, Measurement of output,
income, and price level. The long run analysis. Economic growth.
Pakistan’s growth experience. Saving and investment. Natural
rate of unemployment .
Monetary Issues: Money,
price level, and inflation. Open Economy: Basic concepts Theoretical
issues. Economic Fluctuations & Stabilization Policy: Aggregate
demand & aggregate supply Monetary & fiscal policies,
Inflation unemployment trade-off Macroeconomic Controversies:
Policy Debates .
(HU-1023)
Introduction to Sociology
Introduction: Definition of Sociology. The sociological perspective.
Steps in social research. Social interaction. Status. Role. Role
conflict. Social Groups: Groups, categories, crowds. Primary and
Secondary groups. Group conformity. Reference groups. In-groups,
out-groups. Formal Organizations. Bureaucracy. Culture and Society:
Culture, Nation, Society. The components of Culture: Symbols,
language, values, beliefs, norms, ideal and real culture, material
and non-material culture. Cultural diversity: subculture, multiculturalism.
Counterculture. Ethnocentrism and cultural relativity. Culture
and human freedom. Organizational culture. Socialization: Human
development: Nature. Social isolation. Socialization process.
Self. Identity. Agents of socialization. Socialization and the
life cycle. Re-socialization. Organizational socialization. Social
Stratification: Social class and Caste. The significance of social
class. Social class and conflict. Dimensions of inequality. Social
class as subculture. Social mobility. Global Stratification. Family
and Gender: Basic concepts related to family. Functions of family.
Family in transition. Gender: A social construction. Gender socialization.
Gender stratification. Population: Basic concepts. Significance
of the study of population. Theory of population growth. Population
of Pakistan. Population Policy. Social Change: Traditional, modern,
and post modern societies. Causes of social change. Modernity.
Post modernity.
(MGMT-3013)
International Relations
Introduction confronting 21st century
world politics. Theoretical interpretation of world politics.
Foreign policy decision making. Great power politics. Global south-inequalities.
International organization in world politics. Non-State actors
in world politics. State and Markets. Vanishing borders. Globalization
of politics and markets. Demography of world politics. Ecology
of world politics. Restoring to force. Military quest for national
security. Coercive diplomacy. Realist road to security. Liberal
paths to peace. Global predicament.
(MGMT-4003)
Business Policy and Strategy
The course is designed to guide students
in making business policy analysis and decisions through integrating
the underlying principles of the functional business areas, and
continuous appraisal of objectives and policies. A critical examination
of various business practices keeping in view the ethics and morality
will be covered in this course ( restriction: open to students
during their final trimester).
(RM-3103)
Research Methodology
Introduction: Scientific research,
characteristic of scientific method. Concepts, variables, types
of variables, propositions, hypothesis. Research process. Research
design: Elements of research design. Experiments: Lab and field
experiments. Definition: Theoretical and operational. Measurement.
Survey research. Population and sampling, tools of data collection.
Data collection, data analysis, interpretation, hypothesis testing.
Report writing. Submission of final report.
(FIN-
3003) Business Finance
An overview of Managerial Finance.
Analysis of Financial Statements. The Financial Environment Markets.
Risk and rates of return. Time value of money. Financial Planning
and Control. Credit Managements. Short Term financing. Capital
Budgeting techniques. Dividend Policy. Common Stock and The Investment
Banking Process. Hybrid Financing, Preferred Stock.
(
MGMT-4133) Entrepreneurship
Entrepreneurship and national economy.
The entrepreneur and the owner-manager. Small business and innovation.
Small vs large business. Innovative entrepreneurs. Customer identification.
Entrepreneur and market research. Small business environment.
Various routes to market entry. Franchising and its framework.
Different forms of small business organizations. Feasibility study
and business plan. Successful and unsuccessful small business
strategies. Management of resources. Marketing and marketing plan
for small businesses. Sources of funds, venture capital. Operations
management in entrepreneurship.
(MGMT-5013)
Organizational Behaviour
Learning about organizational behavior.
The nature of organizations and managerial work. Organizational
behavior and the international context. Diversity and individual
differences in organizational behavior. Motivation in organizations.
Motivation and job satisfaction. Performance management and awards.
Stress, its nature, impact and management. Job design, goal setting
and work arrangements. Organizational structure and design. Organizational
culture. Leadership, its nature and impact in organizations. Power
and politics in organizations. Interpersonal communication in
organizations. Decision making approaches and management of decision
making process. Conflict management and negotiations. Organizational
change and development.
(MGMT-5123)
Operations Management
Introduction. Operations strategy.
Project analysis. Process analysis. Product design and process
selection – services. supply chain strategy. JIT Systems/inventory
systems. Materials requirement planning .
TAX-4003
Income Tax Laws
Pakistan taxation structure, terminology, income exempt from tax,
objective questions, salaries, taxation of perquisites, case study,
interest on securities, practical problems, income from house
property, income from business, capital gains, income from other
sources, assessment procedure, income tax returns.
Terminology, Income Exempt from Tax, Salaries,
Interest on Securities, Income from house property, Income from
business, Capital gains, Income from other sources, Income tax
problems of individuals, Assets exempt from wealth tax, Wealth
tax problems of individuals.
(MKTG-4203)
Media Studies
Meaning of communication, types of communication, comparative
effect of media. Various fields of communication studies(advertising,
P. R. Development communication). Meaning of media freedom. Mass
media in Pakistan, Media and national development. Media and culture.
Prospects and problems.
(TQM-5413)
Total Quality Management
The meaning of quality. Quality from
consumer’s perspective. Dimensions of service and product
quality. Quality from producer’s perspective. Need for Total
Quality. Total Quality Management. Evolution of Total Quality
Management. Deming, Juran & Crosby’s approaches to Total
Quality Management. Principles and objectives of Total Quality
Management. Strategic implications of Total Quality Management.
Total Quality Management in service and manufacturing companies.
The cost of quality. The effect of quality management on productivity
and profitability. Identifying quality problems and causes. Techniques
to Total Quality Management. Seven tools to total quality control.
ISO-9000 series and its implications.
(MGMT-5493)
Change Management
Need for change. From trial and error
to the science of management. Developments in organization. Internal
and external change and managers. The Japanese approach to change
management. Power , politics, culture and change. The planned
approach to organizational change. The emergent approach to organizational
change. Strategy development and change management. Changing internal
relationships and attitudes. Changing external relationships.
Choice management Vs Change management.
(IT-
2103) Introduction to Database Mgmt System-I
The
aim of this module is to provide students with the knowledge and
understanding of basic issues and techniques in manipulating large
volumes of data stored on secondary storage. The module covers
manipulation of data stored on secondary storage, physical organization
of data, access methods that facilitate data retrieval, concepts
of database management systems in manipulating large volume of
shared data, principles of DBMS, particularly the relational database
management systems and their use in application development, SQL
language, and new developments in non-conventional data processing
techniques
( IT 2203) Computer Programming-I
Introduction to computer programming
and C++. Overview of C++ and Basic Data Types (programming practices,
variables, constants, operators, expressions etc.break, continue).
Control Structures (if statement, for loop, switch statement, while
loop, do-while loop, continue, break, nested loops). Functions (program
components in C++, Math Library functions, definitions, prototypes,
header files). Arrays (Introduction, Arrays, Declaring Arrays, examples,
passing arrays to functions, sorting arrays, case study, searching
arrays, multiple subscripted arrays). Pointers (Introduction, Pointer
Variable Declarations and Initialization).
(IT- 2213) Web Application Development
Creating HTML pages that deliver
browser-specific content. Incorporating functionality into Web pages
by implementing both client-side and server-side scripts. Creating
transactional ASP. Accessing data from a variety of data sources.
Maintaining state information using cookies. Interrogating and manipulating
databases via the Web server. Optimizing database access with stored
procedures. Accelerating Web server performance with precompiled
components. Maintaining sites using the Tools object to rewrite.
ASP pages Learning how to use Softwares like Adobe Photoshop, Macromedia
Dream Weaver, Microsoft Visual Interdev
(IT-
2303) Introduction to Data Communication
Basic concepts and terminology related to data communication followed
by an understanding of different communication protocols. A study
of different types of communication hardware. Long distance communication-using
synchronization, file transferring and multiplexing. Communication
methods and modes.
(IT-
3023) Business System Analysis and Design
Introduction to systems & business
systems. Role of information in business systems. System analysis
and design concepts. Systems development life cycle. Feasibility
studies. Project management and control. GANTT charts, PERT and
CPM. Retrieval of archived data, interviews, questionnaires. Prototyping.
Data flow diagrams. Preliminary presentations on studied business
systems. Data dictionaries. Decision analysis, decision support
systems and expert systems. Designing effective input/output user
interfaces. Documenting and implementing systems.
(IT-
3303) Computer Network
History of computer network. A detailed case study about development
of ALOHA networks. Networking topologies with the implementation
techniques. Different networking architectures e.g. ISO’s
OSI model, IBM’s SNA model. Ethernet etc. Introduction to
more sophisticated computer networks (ISDN, B-ISDN, ATM etc.)
(IT
3503) Computer Programming-II
Data
abstractions dealing mechanism of structure, union and class (object
oriented programming), operator overloading extending use of various
operators, inheritance dealing with fundamental concepts of object
oriented programming in form of software reusability, friend functions
template use for parameterizing types, and file processing and string
stream I/O for sequential and random access, polymorphism
(IT
4513) Intro. to Database Mgmt Systems-II
Conventional database and relational database. Examine data models,
relational language, integrity and security. Transaction processing,
object oriented databases, query optimization
MIS
3703 Management Information Systems-I
Design, analysis and management of information systems: system
life-cycle management, hardware and software selection and evaluation,
role of information systems in decision support and other functional
areas of business, project management, systems development and
analysis, module design, and techniques to reduce system complexi
FIN-
4003 Investment
Investors & investments. The investment environment capital
budgeting decisions with probabilities about future, decision
trees. Working capital requirements, managing working capital
measuring investment return, measuring investment risk, decreasing
risk by diversification. The capital asset, pricing model return
and risk in common stocks. Fundamental analysis of common stocks.
Investing in fixed income securities warrants. Rights and convertibles.
Put and call option. The lease or buy decision. The mergers stock
exchanges maximizing portfolio benefits. Modern portfolio theory
FIN-
4023 Capital Management
Introduction: Overview of Capital
Management(CF). CF& interest diagrams. Annuity with beginning
of period CF, deferred annuity, effective & nominal interest
rates. Continuous compounding & CFs. Loans. Perpetuities,
concepts of mutual exclusivity & financial exclusivity. Benefit-cost
method. Internal rate of return: Payback method, accounting method
for computing, return on investment. Classical methods of depreciation.
Income taxes for corporations, concept of tax-credit, after-tax
economy studies. Generalized procedure, loans vs. leases, return
on equity. Retirement/replacement analysis: Abandonment, identical
replacement, non-identical replacement. Basics of inflation. Effects
of inflation after-tax economy studies
FIN-
4033 Bank Management
Principles used in the management of commercial banks, relating
to loans, credits analysis; security proportions; analysis and
interpretations of the State Bank of Pakistan regulations. (prerequisite:
FIN 3003)
FIN-
4043 Financial Institutions of Pakistan
History and growth
of financial institutions of Pakistan. Study of development financial
institutions (DFIs). Commercial banks, investment banks, mutual
funds, modarbas and leasing companies, brokerage houses, stock
markets, money markets, insurance industry and related institutions.
Study of financial instruments, State Bank of Pakistan and specialized
financial institutions. Appraisal of lending decisions regarding
working capital, long-term projects and investment decisions
FIN-
4053 Special Problems in Finance
Capital budgeting and challenges in finance, the strategic investment
decisions, net present value and productivity. Foundations of
project evaluation techniques which includes present value, annuities,
future values and perpetuities. Feasibility reports analysis,
cash flow procedures with reference to time value of money. Making
investments decisions with certainty. The intuitive approach of
IRR, NPV, PAYBACK Methods. The determination and use of cash flows
with reference to project evaluation techniques. Cost of capital
and market analysis with financial tools for both quantitative
and qualitative analysis. The capital asset model and valuing
flexibility. Inventory management and optimum productivity. Bond
valuations and stock market portfolio management and theory. Evaluation
in financial concepts and challenges in global arena for businesses.
FIN-
4063 Financial Risk Mgmt
Identifying elements of Risk and its
effects Term Structure of Interest Rates and cost of capital.
Credit Risk and budgeting. Financial Risk Analysis. Long Term
financial Planning and financial risk. Understanding Derivatives.
Misconceptions about derivatives; derivatives as a tool of risk
management. Financial Restructuring. Swaps and Risk Management.
Risk and Return. Risk and Return. Bonds. Use of other financial
instruments for Financial Risk Management.
MKTG-3013
Sales Management
Discuss sales management in general.
Nature of personal selling, change in selling, different Reebook
& Case Chrysler. History of selling; selling activities and
tasks. Preliominary steps concepts. Personal selling in the marketing
mix; Dimensions of sales management. Case in the selling process.
Advanced steps in selling process. Territory development and time
management. Sales management environment. Sales management planning.
Sales forecaasting. Sales Budgeting. Organization of sales force.
Sales personal planning and recruiting . Sales personal selection
process. Sales training and development. International sales management.
Sales Evaluation. Sales and cost analysis.
MKTG-4013
Retailing
Retailing: Introduction and Overview.
Strategic planning in retailing. Retail institutions by ownership.
Retail institutions by Strategy mix. Identifying and understanding
consumers. Marketing Research in retailing. Trading area analysis.
Site selection. Retail organization and HRM. Operations Management.
Buying & handling merchandise. Financial merchandise management.
Pricing in retailing. Establishing & maintaining a retail
image. Promotional Strategy. Integrating & controlling the
retail strategy. Planning by a service retailer. Changing environment
of retailing.
MKTG-4023
Consumer Behavior
Perception and Consumer Behavior, strategic analysis of consumer
behavior, consumer behavior and marketing, segmentation and consumer
behavior, marketing communication strategies and consumer behavior,
final project and presentation.
MKTG-4033
Marketing Management
Introduction: Marketing Concept, Strategic Management and Process.
Marketing Management Process, Marketing Information Systems. Marketing
Decision Support Systems & Marketing Research: Marketing Information
Center, Marketing Decision Making, Marketing Research, and Research
Process. Consumer Behavior: The Buying Process, Group Influences
on Consumer Behavior, Product Class, Influences, Situational Influences.
Organizational Buying Behavior: Purchase Type, Influences on Organizational
Buying, Structural Influences, Behavioral Influences, Stages in
Buying Process. Market Segmentation: Determining Consumer Needs
& Wants, Division of Market on Related Dimensions. Product
Positioning, Deciding Segmentation Strategy. Product Strategy:
Basic Issues in Product Management, Product Life Cycle ( PLC ),
Product Audit. Organizing for Product Management. New Product
Planning & Development: New Product Policy, New Product Planning
& Development Process, Causes of New Product Failure. Promotion
: Advertising and Sales Promotion: The Promotion Mix, Advertising
Planning & Strategy, Advertising Decisions. Sales Promotion,
Push / Pull Marketing, Trade / Consumer Sales Promotions. Promotion
: Personal Selling, Publicity, Public Relations: Significance
of Personal Selling, The Sales Process, Managing the Sale. CRM
( Customer Relationship Management), Sales Management. Channels
of Distribution & Distribution Strategy: Needs & Significance
of Intermediaries, Functions of Intermediaries, Channels. Of Distribution,
Selecting Channel of Distribution, Managing a Channel. Pricing
& Pricing Strategies: Demand Influence on Pricing Decisions,
Supply Influences on Pricing Decisions. Environmental Influences
on Pricing, General pricing Model. Marketing of Services: Characteristics
of Services, Providing Quality Service, Obstacles in Service.
Marketing, Service Challenge. Global Marketing: Global Marketing
versus Domestic Marketing, Importance of History, geography and
Culture, Strategies for Global marketing
MKTG-4043
Product and Price Strategy
Course Introduction: course objectives,
scope, requirements, and approaches. Marketing Orientation of
a company, Role and importance of Strategic Planning. Marketing/
Product Management Process. Market Opportunity Analysis. Customers’/
Consumers’ Analysis, Competitors’ Analysis. Analysis
of other Macro and Micro Environmental Factors. Market Potential
and Profitability Analysis. Segmentation, Targeting and Positioning.
New Product Development. Marketing Strategies. Product and Pricing
Strategies: Product Introduction. Product and Pricing Strategies:
Managing Product and Pricing in competitive markets. Product and
Pricing Strategies: Competing for Brand Equity. Special Topics
in Product and Pricing Management.
IT Specialization Courses
(IT- 2103) Introduction to Database Mgmt System
I
The aim of this module is
to provide students with the knowledge and understanding of basic
issues and techniques in manipulating large volumes of data stored
on secondary storage. The module covers manipulation of data stored
on secondary storage, physical organization of data, access methods
that facilitate data retrieval, concepts of database management
systems in manipulating large volume of shared data, principles
of DBMS, particularly the relational database management systems
and their use in application development, SQL language, and new
developments in non-conventional data processing techniques.
(IT-2203)
Computer Programming I
Introduction to computer programming
and C++. Overview of C++ and Basic Data Types (programming practices,
variables, constants, operators, expressions etc.break, continue).
Control Structures (if statement, for loop, switch statement, while
loop, do-while loop, continue, break, nested loops). Functions (program
components in C++, Math Library functions, definitions, prototypes,
header files). Arrays (Introduction, Arrays, Declaring Arrays, examples,
passing arrays to functions, sorting arrays, case study, searching
arrays, multiple subscripted arrays). Pointers (Introduction, Pointer
Variable Declarations and Initialization).
(
IT-2213) Web Application Development
Creating HTML pages that deliver browser-specific
content. Incorporating functionality into Web pages by implementing
both client-side and server-side scripts. Creating transactional
ASP. Accessing data from a variety of data sources. Maintaining
state information using cookies. Interrogating and manipulating
databases via the Web server. Optimizing database access with stored
procedures. Accelerating Web server performance with precompiled
components. Maintaining sites using the Tools object to rewrite.
ASP pages Learning how to use Softwares like Adobe Photoshop, Macromedia
Dream Weaver, Microsoft Visual Interdev.
(
IT-2303) Introduction to Data Communication
Basic concepts and terminology related
to data communication followed by an understanding of different
communication protocols. A study of different types of communication
hardware. Long distance communication-using synchronization, file
transferring and multiplexing. Communication methods and modes.
(IT-3023)
Business System Analysis and Design
Introduction to systems & business
systems. Role of information in business systems. System analysis
and design concepts. Systems development life cycle. Feasibility
studies. Project management and control. GANTT charts, PERT and
CPM. Retrieval of archived data, interviews, questionnaires. Prototyping.
Data flow diagrams. Preliminary presentations on studied business
systems. Data dictionaries. Decision analysis, decision support
systems and expert systems. Designing effective input/output user
interfaces. Documenting and implementing systems.
(
IT-3303) Computer Network
History of computer network. A detailed
case study about development of ALOHA networks. Networking topologies
with the implementation techniques. Different networking architectures
e.g. ISO’s OSI model, IBM’s SNA model. Ethernet etc.
Introduction to more sophisticated computer networks (ISDN, B-ISDN,
ATM etc.)
(IT-3503)
Computer Programming II
Data abstractions dealing mechanism
of structure, union and class (object oriented programming), operator
overloading extending use of various operators, inheritance dealing
with fundamental concepts of object oriented programming in form
of software reusability, friend functions template use for parameterizing
types, and file processing and string stream I/O for sequential
and random access, polymorphism.
(IT-4513)
Introduction to Database Mgmt Systems II
Study of advanced database management
system topics such as programmatic SQL, database administration
issues, object databases, distributive databases, semi-structured
data and XML, and data warehousing.
(MIS-3703)
Management Information Systems I
An introduction to information systems
and their strategic role in business. Topics include types of information
systems, organizational requirements, systems development strategies,
decision support systems, data and information management, and information
systems management, control and implementation.
Finance Specialization Courses
(FIN- 4003) Investment
Investors & investments.
The investment environment capital budgeting decisions with probabilities
about future, decision trees. Working capital requirements, managing
working capital measuring investment return, measuring investment
risk, decreasing risk by diversification. The capital asset, pricing
model return and risk in common stocks. Fundamental analysis of
common stocks. Investing in fixed income securities warrants.
Rights and convertibles. Put and call option. The lease or buy
decision. The mergers stock exchanges maximizing portfolio benefits.
Modern portfolio theory.
(FIN-
4023) Capital Management
Introduction: Overview of Capital Management(CF).
CF& interest diagrams. Annuity with beginning of period CF,
deferred annuity, effective & nominal interest rates. Continuous
compounding & CFs. Loans. Perpetuities, concepts of mutual exclu |