Dr. Faisal Mustafa

Dr. Faisal Mustafa

Dean, Faculty Of Management Studies

Ext: 180

Dr. Faisal has 18 years’ international career as Professor, Data Scientist, Senior BI Consultant, IT Transformation Director and a Lead Researcher. He received his PhD from University of Huddersfield, UK and Post Graduate higher education teaching qualification from University of Essex, UK. He has been Senior Faculty Member, Quality Assurance Reviewer and Chair in the leading institution of United Kingdom, China, Malaysia, Singapore, Qatar and Pakistan. He brings with him an excellent higher education academic, industrial collaboration and administrative record. Dr. Faisal’s research interests include Business Information system development, Business Intelligence, Business Forecasting, Business simulation modeling, Investment Valuation & Analysis, Artificial Intelligence, AI planning, Advanced Business Innovations and Semantic web Services platform for businesses. His academia action research strand focuses on multidisciplinary curriculum development, inclusive learning and participatory engagement in a collaborative research environment to support teaching & learning in lifelong sector.

Ph. D. Business Intelligence University of Huddersfield, United Kingdom 2012
PGCE. Higher Education The University of Essex, United Kingdom 2011
PGCert. . The University of Huddersfield, United Kingdom 2009
MSc. . Bahria University 2001


Provost University of Central Punjab 2020
Dean, Faculty of Management Studies University of Central Punjab 2018-2020
Dean, UCP Business School, University of Central Punjab 2016-2017
Head of The Professional Institute University Centre Southend & Thurrock, United Kingdom 2012-2017
Deputy Head of Business & ICT Department (BUSICT), SEC University of Essex, United Kingdom. 2012-2014:
Head of Teaching and Learning SEC University of Essex, United Kingdom 2010-2012
Programm Director BSc (Hons University of Essex, United Kingdom 2004- 2010


Professor University of Central Punjab, Lahore Pakistan; 2018 till date
Associate Professor University of Central Punjab, Lahore Pakistan; 2013 – 2018
Principal Lecturer The Professional Institute, University Centre Southend & Thurrock; United Kingdom 2011- 2013
Principal Lecturer at SEC University of Essex United Kingdom 2009 – 2011
Senior Research Scientist University of Huddersfield, United Kingdom 2006 – 2009
Senior Lecturer University of Portsmouth (NCC), United Kingdom 2004 – 2006
Lecturer Bahria University Islamabad, Pakistan 2001 – 2004


Project Director Transformation 2010-2014
Senior Project Consultant Transformation 2009-2010
Project Director Web Services 2006-2009
Senior Consultant AI Project Lead (NHS Projects) 2004-2009
Senior Data Scientist Business Intelligence 2001-2004
1 Muhammad Salman Shabbir, Ahmed F. Siddiqi, Normalini Md Kassim, Faisal Mustafa, Rabia Salman, (2019), “A Child Labour Estimator: A Case of Bahawalpur Division”, Social Indicators Research, 1-15: Springer Journal
2 Rao. M, Khursheed. K & Mustafa. F. (2019). Impact of Leverage and Ownership Concentration on the Firms’ Performance: A Case of Pakistan. LogForum.
3 Khursheed. A, Naeem. M & Mustafa.F (2019). Adaptive Market Hypothesis: An Empirical Analysis of Time –Varying Market Efficiency of Cryptocurrencies. Cogent Economics and Finance.
4 Khursheed, A, Haider. K, & Mustafa. F. (2019). CPEC – A Harbinger of Economic Prosperity and Regional Peace. Asian Journal of German and European Studies.
5 Mohsin Altaf, Mubashar Tanveer, Faisal Mustafa, Naveed Mushtaq, (2019), ” Relationship of Service Quality and Consumer Loyalty: Moderating Role of Consumer Perception of Public Relationship”, Paradigm Journal
6 Mamoona Rasheed, Salman Iqbal, Faisal Mustafa, (2018) “Work-family conflict and female employees’ turnover intentions”, Gender in Management: An International Journal, Vol. 33 Issue: 8, pp.636-653.
7 Ambreen Khursheed , Faisal Mustafa, Iqra Arshad, Sharoon Gill, “Work-Family Conflict among Married Female Professionals in Pakistan, Article 3, Volume 4, Issue 2, Spring 2019, Page 123-130
8 Muhammad Naeem, Muhammad Shahbaz, Kashif Saleem, Faisal Mustafa, “Risk analysis of high frequency precious metals returns by using long memory model”, Resources Policy Journal, 2018, ISSN 0301-4207 (Science Direct)
9 Khursheed, A. Mustafa. F., M. Fatima. M & Khalid. F (2019). Antecedents of Entrepreneurial Intentions: A Cross-Country Study of Northern Europe and the Danube Region. Iranian Journal of Management Studies, 12(4), 593-627.
10 Afaf Mudassar, Abdul Waheed, Faisal Mustafa (2019), “The Impact of Remittances on Agricultural Growth and Poverty Alleviation of Least Developed Countries”. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences ISSN: 1996-2800. Volume 12 Issue 2 pp 132 – 138
11 Ahmed F. Siddiqi, Muhammad Salman Shabbir, Normalini Md Kassim, Faisal Mustafa, Mazhar Abbas (2019), “Analysis of Experimental Designs with Outliers”. Amazonia Investiga Journal ISSN 2322-6307.Vol. 8 pp 53-68
12 Ather Azim Khan, Faisal Mustafa, Ambreen Khursheed and Faiza Siddiqui (2018), “Social Business Innovation: Comparison of Operational Efficiency of Microfinance Institutions in Pakistan”. Pyrex Journal of Business and Finance Management Research
13 Khursheed, A., Mustafa, F., Fatima, M., Siddique, F. (2018). “Entrepreneurial Intentions: Gem Based Emipirical Analysis On The Northern Europe And Asian Countries”. International Journal of Entrepreneurial Knowledge, 6(2), 59-70. doi: 10.2478/IJEK-2018-0014
14 Faisal Mustafa, Ambreen Khursheed, Maham Fatima, “Impact of global financial crunch on financially innovative microfinance institutions in South Asia”. Financial Innovation Journal (2018)
15 Dr. Ather Azim, Khan, Dr. Faisal Mustafa, Ambreen Khursheed, “Impact of Global Financial Crisis on Socially Innovative Microfinance Institutions in Pakistan”. Journal of Accounting, Finance and Auditing Studies (2018)
16 Faisal Mustafa, Faiza Siddiqui, Ambreen Khursheed, Syed Ghulam Mustafa Shah , “Assessing Performance of Commercial Banks in Pakistan: A Study on Finance Innovation with Camel Model Application” OmniScience: A Multi-disciplinary Journal (OSMJ)
17 Mustafa, F. Khursheed, A. & Fatima, M. (2018). Impact of global financial crisis on financially innovative microfinance institutions in South Asia. Financial Innovation, 4(1), 1-11.
18 Mustafa F., Saleem I. & Zafar J. (2018), “Social Media Governance: Role of E-Promotion Mix”, Journal of Business Strategies, 12(1) 109-130.
19 Mustafa, F, “Semantic Web, Evolving the Big data into a Technical Context”, International Conference on Computer Engineering and Technology
20 Mustafa, F. and McCluskey, T. L. (2012). “OSPG (Optimal Synthesis Plan Generation), A Services Composition Process by Considering Composite Available Plans”, 14th Finnish Artificial Intelligence Conference, STeP 2010
21 Faisal M. and McCluskey, T. L. (2011). “Services Composition Process by Considering Composite Available Plans and packages”, IADIS International Intelligent Systems and Agents 2010 (ISA 2010)
22 Faisal Mustafa, T.L McCluskey “Dynamic Web Services Composition Current Issues” Annual Research Conference 2008, University of Huddersfield United Kingdom
23 Faisal Mustafa, T.L McCluskey “Dynamic Web Services Composition” International Conference on Computer Engineering and Technology (ICCET 2009 (IEEE)), Singapore
24 Faisal Mustafa “Semantic Web & AI” The Society for the Study of Artificial Intelligence and Simulation of Behaviour(AISB), University of Edinburgh, United Kingdom
25 Faisal Mustafa, Markus Lumnir, “Web Services Support for Amazon business cloud hub in micro economics”, International Journal of Applied Computing & Business Platforms 2013

Apply Online Date Sheet