Dr. Faisal Mustafa

Dr. Faisal Mustafa

Provost/ Dean, Faculty of Management Studies

Ext: 180

Dr. Faisal has 18 years’ international career as Professor, Data Scientist, Senior BI Consultant, IT Transformation Director and a Lead Researcher. He received his PhD from University of Huddersfield, UK and Post Graduate higher education teaching qualification from University of Essex, UK. He has been Senior Faculty Member, Quality Assurance Reviewer and Chair in the leading institution of United Kingdom, China, Malaysia, Singapore, Qatar and Pakistan. He brings with him an excellent higher education academic, industrial collaboration and administrative record. Dr. Faisal’s research interests include Business Information system development, Business Intelligence, Business Forecasting, Business simulation modeling, Investment Valuation & Analysis, Artificial Intelligence, AI planning, Advanced Business Innovations and Semantic web Services platform for businesses. His academia action research strand focuses on multidisciplinary curriculum development, inclusive learning and participatory engagement in a collaborative research environment to support teaching & learning in lifelong sector.

Ph. D. Business IntelligenceUniversity of Huddersfield, United Kingdom2012
PGCE. Higher EducationThe University of Essex, United Kingdom2011
PGCert.Higher EducationThe University of Huddersfield, United Kingdom2009
MSc. Enterprise SystemsBahria University, Pakistan2001


ProvostUniversity of Central Punjab2020 till date
Dean, Faculty of Management Studies University of Central Punjab2018-2020
Dean, UCP Business School, University of Central Punjab2016-2017
Head of The Professional InstituteUniversity Centre Southend & Thurrock, United Kingdom2012-2017
Deputy Head of Faculty of Business & Management Sciences, SECUniversity of Essex, United Kingdom.2012-2014
Head of Teaching and Learning SECUniversity of Essex, United Kingdom 2010-2012
Program Director BSc (Hons). University of Essex, United Kingdom 2004- 2010


ProfessorUniversity of Central Punjab, Lahore Pakistan;2018 till date
Associate ProfessorUniversity of Central Punjab, Lahore Pakistan.2013 – 2018
Principal LecturerThe Professional Institute, University Centre Southend & Thurrock; United Kingdom2011- 2013
Principal Lecturer at SECUniversity of Essex United Kingdom2009 - 2011
Senior LecturerUniversity of Portsmouth (NCC), United Kingdom2004 – 2006
LecturerBahria University, Pakistan2001 – 2004


Project Director (EPRSC)Transformation2010-2014
Senior Project Consultant (EPRSC)Transformation2009-2010
Project DirectorWeb Services2006-2009
Senior ConsultantAI Project Lead (NHS Projects)2004-2009
Senior Data ScientistBusiness Intelligence2001-2004
1Muhammad Salman Shabbir, Ahmed F. Siddiqi, Normalini Md Kassim, Faisal Mustafa, Rabia Salman, (2019), "A Child Labour Estimator: A Case of Bahawalpur Division", Social Indicators Research, 1-15: Springer Journal
2Rao. M, Khursheed. K & Mustafa. F. (2019). Impact of Leverage and Ownership Concentration on the Firms’ Performance: A Case of Pakistan. LogForum.
3Khursheed. A, Naeem. M & Mustafa.F (2019). Adaptive Market Hypothesis: An Empirical Analysis of Time –Varying Market Efficiency of Cryptocurrencies. Cogent Economics and Finance.
4Khursheed, A, Haider. K, & Mustafa. F. (2019). CPEC – A Harbinger of Economic Prosperity and Regional Peace. Asian Journal of German and European Studies.
5Mohsin Altaf, Mubashar Tanveer, Faisal Mustafa, Naveed Mushtaq, (2019), " Relationship of Service Quality and Consumer Loyalty: Moderating Role of Consumer Perception of Public Relationship", Paradigm Journal
6Mamoona Rasheed, Salman Iqbal, Faisal Mustafa, (2018) "Work-family conflict and female employees’ turnover intentions", Gender in Management: An International Journal, Vol. 33 Issue: 8, pp.636-653.
7Ambreen Khursheed , Faisal Mustafa, Iqra Arshad, Sharoon Gill, “Work-Family Conflict among Married Female Professionals in Pakistan, Article 3, Volume 4, Issue 2, Spring 2019, Page 123-130
8Muhammad Naeem, Muhammad Shahbaz, Kashif Saleem, Faisal Mustafa, “Risk analysis of high frequency precious metals returns by using long memory model”, Resources Policy Journal, 2018, ISSN 0301-4207 (Science Direct)
9Khursheed, A. Mustafa. F., M. Fatima. M & Khalid. F (2019). Antecedents of Entrepreneurial Intentions: A Cross-Country Study of Northern Europe and the Danube Region. Iranian Journal of Management Studies, 12(4), 593-627.
10Afaf Mudassar, Abdul Waheed, Faisal Mustafa (2019), “The Impact of Remittances on Agricultural Growth and Poverty Alleviation of Least Developed Countries”. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences ISSN: 1996-2800. Volume 12 Issue 2 pp 132 - 138
11Ahmed F. Siddiqi, Muhammad Salman Shabbir, Normalini Md Kassim, Faisal Mustafa, Mazhar Abbas (2019), “Analysis of Experimental Designs with Outliers”. Amazonia Investiga Journal ISSN 2322-6307.Vol. 8 pp 53-68
12Ather Azim Khan, Faisal Mustafa, Ambreen Khursheed and Faiza Siddiqui (2018), “Social Business Innovation: Comparison of Operational Efficiency of Microfinance Institutions in Pakistan”. Pyrex Journal of Business and Finance Management Research
13Khursheed, A., Mustafa, F., Fatima, M., Siddique, F. (2018). “Entrepreneurial Intentions: Gem Based Emipirical Analysis On The Northern Europe And Asian Countries”. International Journal of Entrepreneurial Knowledge, 6(2), 59-70. doi: 10.2478/IJEK-2018-0014
14Faisal Mustafa, Ambreen Khursheed, Maham Fatima, “Impact of global financial crunch on financially innovative microfinance institutions in South Asia”. Financial Innovation Journal (2018)
15Dr. Ather Azim, Khan, Dr. Faisal Mustafa, Ambreen Khursheed, “Impact of Global Financial Crisis on Socially Innovative Microfinance Institutions in Pakistan”. Journal of Accounting, Finance and Auditing Studies (2018)
16Faisal Mustafa, Faiza Siddiqui, Ambreen Khursheed, Syed Ghulam Mustafa Shah , “Assessing Performance of Commercial Banks in Pakistan: A Study on Finance Innovation with Camel Model Application” OmniScience: A Multi-disciplinary Journal (OSMJ)
17Mustafa, F. Khursheed, A. & Fatima, M. (2018). Impact of global financial crisis on financially innovative microfinance institutions in South Asia. Financial Innovation, 4(1), 1-11.
18Mustafa F., Saleem I. & Zafar J. (2018), “Social Media Governance: Role of E-Promotion Mix”, Journal of Business Strategies, 12(1) 109-130.
19Mustafa, F, “Semantic Web, Evolving the Big data into a Technical Context”, International Conference on Computer Engineering and Technology
20Mustafa, F. and McCluskey, T. L. (2012). “OSPG (Optimal Synthesis Plan Generation), A Services Composition Process by Considering Composite Available Plans”, 14th Finnish Artificial Intelligence Conference, STeP 2010
21Faisal M. and McCluskey, T. L. (2011). “Services Composition Process by Considering Composite Available Plans and packages”, IADIS International Intelligent Systems and Agents 2010 (ISA 2010)
22Faisal Mustafa, T.L McCluskey “Dynamic Web Services Composition Current Issues” Annual Research Conference 2008, University of Huddersfield United Kingdom
23Faisal Mustafa, T.L McCluskey “Dynamic Web Services Composition” International Conference on Computer Engineering and Technology (ICCET 2009 (IEEE)), Singapore
24Faisal Mustafa “Semantic Web & AI” The Society for the Study of Artificial Intelligence and Simulation of Behaviour(AISB), University of Edinburgh, United Kingdom
25Faisal Mustafa, Markus Lumnir, “Web Services Support for Amazon business cloud hub in micro economics”, International Journal of Applied Computing & Business Platforms 2013

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