Dr. Fawad Baig

Dr. Fawad Baig

Associate Professor

(042) 35880007 Ext: 221

Dr. Fawad Baig completed his PhD in Media & Communication (Areas: Media Systems and Political Parallelism) from Technische Universität Dresden (TUD), Germany with Magna Cum Laude (high distinction). He has done doctoral courses from Aarhus University, Denmark, NTNU, Norway, and University of Perugia, Italy. He also holds PhD in Computer Science (Area: Adaptive Hypermedia & E-Learning) from University of Education, Lahore. He presented his research papers at international conferences including ICA, ECREA, IAMCR, WAPOR, and IJPP conference at Oxford University. He won Naomi C. Turner Prize for Best Paper at WAPOR, Portugal in 2017. He has 17 research papers on his credit published in reputed journals. Currently, he is Principal Investigator from Pakistan for Journalistic Role Performance project, a cross-national research study of 50 countries. He remained associated with Pakistan Television (PTV), Lahore center as Producer Programs for 14 years. Before joining PTV, he also served in academia for 3 years.

PhD Media & Communication Technische Universität Dresden, Germany2020
PhD Computer Science University of Education, Lahore, Pakistan2012
Associate Professor University of Central Punjab, Lahore. 2020 - Present
Director / Producer Programmes Pakistan Television (PTV), Lahore Centre. 2005 – 2020
Principal Investigator from Pakistan “Journalistic Role Performance” Project, Pontifical Catholic University of Valparaíso, Chile2019 - 2020
Assistant Professor Lahore Leads University, Lahore2013
1Mushtaq, S. & Baig, F. (Forthcoming). Reclaiming Public and Digital Spaces: Conundrum of Acceptance for Feminist Movement in Pakistan. In E. Tomalin & C. Starkey (Eds.), Religions, Gender and Society. UK: Routledge.
2Mushtaq, S., Baig, F., & Suleman, M. B. (2018). Political Efficacy and Patterns of Online and Traditional Media Consumption among University Students. Journal of Political Studies, 25(2), 167-179.
3Mushtaq, I., Baig, F., & Mushtaq, S. (2018). The Role of Political Parties in Political Development of Pakistan. Pakistan Vision, 19(1), 176-190.
4Baig, F. (2017). A Critical and Comparative Study of Adaptive Hypermedia Technologies. Sindh University Research Journal (Sci. Series), 49(4), 689-692.
5Mushtaq, S. & Baig, F. (2016). Indian Media System: An Application of Comparative Media Approach. South Asian Studies, 31(2), 45-63.
6Mushtaq, S., Baig, F., & Iftikhar, G. (2016). Exploring Transition in Indian Perspective about Kashmir Issue through Its Mainstream Cinema, 1992- 2015. Pakistan Vision, 17(1), 172-189.
7Mushtaq, S. & Baig, F. (2015). Reporting Pak-Afghan Relations: A Comparative Analysis of Pakistani and Afghan Media. Journal of Research Society of Pakistan, 52(2), 33-42.
8Baig, F. (2015). Application of Teaching Methods in Mathematics at Secondary Level in Pakistan. Pakistan Journal of Social Sciences, 35(2), 935- 946.
9Mushtaq, S. & Baig, F. (2015). The Relationship of TV News Channels Consumption with Political Participation, Political Knowledge and Civic Engagement. Asian Social Science, 11(12), 46-54.
10Baig, F. (2014). Quality Assessment of COFALE: A Framework for Development of Adaptive Educational Hypermedia Systems. Journal of Quality and Technology Management, 10(2), 95-108.
11Baig, F. (2011). Comparative Study of Frameworks for the Development of Better Quality Adaptive Hypermedia Based Educational Systems. Journal of Quality and Technology Management, 7(2), 63-82.
12Baig, F. (2009). Khwab aur haqeeqat ka rishtaa (Dream: Its relation to reality). Takhliqi Adab, 6, 295-298.
13Baig, F. (2008). Development of Digital Library for Web Based Education. ALMAS, 10, 14-20.
14Baig, F. (2008). Intelligent Software Agents: Anatomy and Applications. Pakistan Journal of Science, 60(1-2), 48-52.
15Baig, F. (2006). Faslaati Taleem: Video Muqalmay ka kirdaar (Distance education: The role of video conferencing). Takhliqi Adab, 3, 357-363.
16Baig, F., Nawaz, N., & Rehman, S. (2005). Expert Systems for Decision Making in Agriculture Sector. Journal of Agriculture and Social Sciences, 1(2), 208-211.
17Baig, F. (2004). Rawayet-e-mattan ka ta’iyun. ALMAS, 7, 145-153.
18Baig, F. (2003). Distance Education under the Shadow of Information Technology. Journal of Elementary Education, 13(1), 68-73.
19Baig, F. & Mushtaq, S. (2019). How real is the perceived media bias? Selective exposure of audience to partisan media. Presented at the International Association for Media and Communication Research (IAMCR) conference, Madrid, Spain.
20Baig, F. & Mushtaq, S. (2018). Media in Theocratic Democracy: The Case of Iranian Media System in Comparative Perspective. Presented at the 68th International Communication Association (ICA) conference, Prague, Czech Republic.
21Baig, F. & Mushtaq, S. (2017). Media Partisanship, Political Rhetoric and Polarized Public Opinion on Social Media. Paper presented at the 3rd Annual International Journal of Press/Politics (IJPP) Conference organized by the Reuters Institute for the Study of Journalism, University of Oxford, UK.
22Mushtaq, S. & Baig, F. (2017). Media Partisanship and Polarized Public Opinion on Social Media. Paper presented at the 70th Annual Conference of World Association for Public Opinion Research (WAPOR), Lisbon, Portugal.
23Mushtaq, S. & Baig, F. (2018). Exploring War and Peace Orientation and Indexing Pattern in the Coverage of Conflicts between India and Pakistan [Research Poster]. Presented at the ECREA-2018: 7th European Communication Conference, Lugano, Switzerland.

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