Dr. Rubeena Tashfeen

Dr. Rubeena Tashfeen

Associate Professor

rubeena.tashfeen@ucp.edu.pk
Ext: 782

Dr. Rubeena Tashfeen earned her Ph.D. from Victoria Business School, Victoria University of Wellington, New Zealand. She was recipient of a doctoral scholarship award from the University. The focus of her research centers on the Value and Risk Effects of Financial Derivatives with examination of Corporate Governance Hedging, Speculation and Selective Hedging Strategies. Earlier she obtained her MBA, with a finance concentration from the University of South Florida, U.S.A, and was awarded a US scholarship for her studies. She has extensive research publications and conference presentations at both national and international forums.

For the last 14 years, Dr. Rubeena has been associated with academia in Pakistan and abroad. Currently she is an Associate Professor and Head of Graduate Programs at Faculty of Management Science, University of Central Punjab. Previously, she headed the Finance Department as Chairperson in the School of Business and Economics, University of Management and Technology. Dr. Rubeena initiated the publication of the Journal of Finance and Accounting Research (JFAR), as Editor in Chief. Her extensive industry work experience includes major projects involving World Bank, The Canadian International Development Agency (CIDA), UNIDO-Intechmart and the United States Agency for International Development, to name a few. At her last job she worked as Chief Financial Officer for SGI, a subsidiary of the Nishat Group of Companies, in Pakistan.

PhD Accounting & FinanceVictoria Business School, Victoria University of Wellington, New Zealand2011-2016
CA (Inter Completed)Student Member – CA Intermediate CompletedInstitute of Chartered Accountants of Pakistan (ICAP) Lahore1993-1997
MBA FinanceUniversity of South Florida, USA1989-1991
MA English LiteratureUniversity of the Punjab, Pakistan1981-1983
Associate Professor & HOD (Graduate Program, MBA)University of Central Punjab(UCP), Business School /FOMS2019-Present
Associate Professor & Chairperson, Finance DepartmentSchool of Business & Economics, University of Management and Technology (UMT)2017-2019
Editor in Chief, Journal of Finance and Accounting Research (JFAR)School of Business & Economics, UMT2018 - 2019
Tutor Victoria University of Wellington, Wellington, New Zealand2012- 2016
Assistant Professor & Knowledge Unit Head Finance School of Business & Economics, UMT2005-2011
Associate ProfessorPCIT & PCBA, at UCP2004-2005
Teaching AssistantUniversity of South Florida, Business School, Tampa, Florida2003-2004
Accounts Administrator (Part time) Parlante Architectural Designers, Wellington, New Zealand 2014
Chief Financial Officer Security General Insurance Company Ltd., Pakistan (Nishat Group of Companies) 2002 – 2003
Deputy General Manager -Finance & Administration Security General Insurance Company Ltd., Pakistan (Nishat Group of Companies) 1999-2002
Senior Financial Systems Consultant, & Support Function Leader (Risk Management) Coopers & Lybrand Consulting, Pakistan (Pricewaters Coopers) 1997-1998
Manager Finance Rex Baren Batteries Limited, Pakistan 1997-1997
Chartered Accountant Student Trainee (completed CA Articles) Ford, Rhodes, Robson, Morrow (Rep. of Ernst & Young, USA) ,Pakistan; Rehman Sarfaraz and Company, Pakistan 1993-1997
Coordinator & Special Assistant to Chairman Azhar Group of Companies, Pakistan 1992-1993
1Farid, S., Tashfeen, R., Mohsan, T., Burhan, A. (2021). Forecasting Stock Prices using a Data Mining Method: Evidence from Emerging Market.28/1/2021.(HJRS X). https://doi.org/10.1002/ijfe.2516
2Farid, S., Tashfeen, R., Rashid, A., Naeem, A. (2020). Does Shariah based asset categorization improve portfolio performance, Paradigms, Vol. SI, (1), 15-20. (Print ISSN 1996-2800, Online ISSN 2410-0854, DOI: 10.24312/20000103. (HJRS Y).
3Tashfeen, R., Saad Ullah, Farid, S., Naeem, A. (2020). Investor behaviour: does tax avoidance and liquidity preference culture drive equity prices in Pakistan? Journal of Finance and Accounting Research, 2 (2), August 2020, 63-91.
4Tashfeen, R., Hayat S., Malik, A. (2019) Quality of corporate governance risk management in dealing with unanticipated events: evidence from Pakistan , Lahore Journal of Business (LJB) 8(1); 1- 26, (HEC Y).
5Khan, M., Tashfeen, R., Saghir, S. (2019), Working capital management and performance in manufacturing sector of Pakistan , Journal of Business and Retail Management Research, 13 (1), 70-82.(Scopus).
6Honey, D., Tashfeen, R., Farid, S., Sadiq, R. (2019). Credit Risk Management: Evidence of Corporate Governance in Banks of Pakistan. Journal of Finance and Accounting Research, 1(1), 1-18.
7Sarwar, A., Tashfeen, R., Khalid, J., Azhar, T. (2018), Dichotomy in ethical perceptions of business students: an emerging country perspective, Journal of International Education in Business, 12 (1),43-64. (Scopus).
8M. Farooqi, Sarwar, A., Tashfeen, R. (2018). Jihadist Organization History and Analysis. The Journal of Social, Political and Economic Studies, 43(1&2), 142-151. (Scopus)
9Tashfeen, R., Azhar, T. (2018). The Proxies Conundrum, Management Research Review, 41 (4), 453-486. (Scopus)
10Maham E., Tashfeen, R., Younas, K., Naeem, A. (2018), Value Added or Earnings Per Share? An Incremental Content Analysis, Empirical Economic Review, 1(2), 63-90.
11Khan, M., Tashfeen, R., Saghir, S. (2018), https://cberuk.com/cdn/conference_proceedings/2019-07-14-10-56-17-AM.pdf, 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC DEVELOPMENT (ICBED) 2018 , New York, USA , 9 (3), 411, The Business and Management Review , 2018 (Scopus).
12S. Ullah, Siddiqui, A., Tashfeen, R. (2017). Corporate Leverage: Structural Equations Framework in an Emerging Economy, Managerial Finance, 43 (11), 1224-1235. (Scopus)
13S. Azhar, S., Tashfeen, R. (2010). Corporate Social Responsibility: Future Research Directions, Interdisciplinary Journal of Contemporary Research in Business , 2 (5), 468-484 ,

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