Mr. Rehan Mehmood

Mr. Rehan Mehmood

Lecturer

Faculty Of UCP Business School

Rehan Mahmood has an MSc (with Merit) in International Strategic Marketing from the University of Glasgow, UK and an undergraduate degree (with Cum Laude Honors) in Business from Forman Christian College, Lahore. Before joining academia, he worked as a consultant in a customer experience design firm. His research interests are in Judgment and Decision Making, Consumer Behavior, and Behavioral Economics.

  1. BBA
    1. Consumer Behavior
    2. Marketing Management
    3. Selling and Sales Management
    4. Marketing Research Design and Analysis
    5. Advertisement and Promotion
  2. MBA
    1. Branding Strategy
    2. Marketing and Consumers

Education

  • UNIVERSITY OF GLASGOW, GLASGOW, UNITED KINGDOM
    2011 – 2012
    M.Sc.
    (Merit), International Strategic Marketing
    Thesis: “Antecedents and Consequences of Brand Love: To test
    the reliability and generalizability of the Bergkvist and Larsen (2010) model” Supervisor: Prof. Deirdre Shaw
  • FORMAN CHRISTIAN COLLEGE (A CHARTERED UNIVERSITY), LAHORE, PAKISTAN
    2006 – 2010
    B.S. (Cum Laude), Business

Research

MSc Thesis: “Antecedents and Consequences of Brand Love: To test the reliability and generalizability of the Bergkvist and Larsen (2010) model”

Current Position

  • UNIVERSITY OF CENTRAL PUNJAB, LAHORE, PAKISTAN
    09/2014 – Present
    Lecturer of Marketing, UCP Business School
    Courses Taught: Consumer Behavior (BBA, MBA); Marketing Management (BBA);
    Branding Strategy (MBA); Sales Management (BBA); Marketing Research (BBA);
    Advertisement and Promotion (BBA)
  • UNIVERSITY OF CENTRAL PUNJAB, LAHORE, PAKISTAN
    03/2017 – Present
    Assistant Director Research, Directorate of Research
  • UNIVERSITY OF CENTRAL PUNJAB, LAHORE, PAKISTAN
    11/2016 – 03/2017
    Conference Secretariat Team Lead, 4th  International Conference on Contemporary Issues in Business Management (ICIBM)
  • UNIVERSITY OF CENTRAL PUNJAB, LAHORE, PAKISTAN
    04/2017 – 05/2017
    Program Coordinator, SAQS Peer Review Visit for Accreditation of UCP Business School

Honors and Awards

  • 2012 – Graduated with Merit from University of Glasgow
  • 2012 – Obtained Distinction in dissertation at University of Glasgow
  • 2011 – Awarded the University Trust International Leadership Scholarship at University of Glasgow (value of £5000 and awarded to only 52 international students in 2011)
  • 2010 – Graduated with Cum Laude Honors from FC College
  • 2010 – Placed on Vice Rector’s List at FC College
  • 2006 – 2010 – Awarded Merit Scholarship at FC College

Online Courses (Completed via Coursera)

  • 10/2014 – 12/2014        Moralities of Everyday Life – Prof. Paul Bloom, Yale University
  • 09/2014 – 11/2014 Introduction to Philosophy – Philosophy Department, University of Edinburgh
  • 07/2014 – 09/2014 Social Psychology – Prof. Scott Plous, Weslyan University
  • 03/2014 – 05/2014        A Beginners Guide to Irrational Behavior – Prof. Dan Ariely, Duke University

Industry Experience

  • 05/2014 – 09/2014 – OBSCURE UX, LAHORE, PAKISTAN
  • 04/2013 – 07/2013 – Marketing Consultant, (Part time)
  • 02/2013 – 03/2013 – HIGHNOON LABORATORIES, LAHORE, PAKISTAN
    Intern, Marketing Department
  • 06/2010 – 07/2011 – OBSCURE UX, LAHORE, PAKISTAN
    Marketing Executive
  • 04/2010 – 06/2010 – OBSCURE UX, LAHORE, PAKISTAN
    Intern
  • 08/2009 – 09/2009 – TETRA PAK, LAHORE, PAKISTAN
    Intern, Marketing Department
  • 2007 – 2009 – SMASH MAGAZINE, PAKISTAN
    Freelance Writer

Guest Lectures

  • 03/2014 – Judgment and Decision Making – School of Management, F.C. College
  • 03/2013 – Brand Relationships and Brand Love – School of Management, F.C. College
  • 05/2011 – Using Lime Survey for Online Research – School of Management, F.C. College

+92-42-35880007 Ext: 211
rehan.mahmood@ucp.edu.pk
Faculty Of UCP Business School, University of Central Punjab