Ms. Saba Akram

Ms. Saba Akram


Faculty of Management Studies

Ms. Saba Akram is Business administration lecturer with a strong teaching background and is driven to inspire students to pursue academic and personal excellence. She consistently strives to create an engaging learning environment through excellent teaching methodologies to foster critical thinking in students.

M.APublic Relations and Organizational Communication Montclair State University – USA (Fulbright Scholarship)2015
Bachelor of ArtsMass Communication University of Central Punjab2012
Lecturer University of Central Punjab 2017 till date
Visiting Lecturer National University of Science and Technology – Lahore, Pakistan2017
Marketing Executive Ittefaq Trading Corporation – Lahore, Pakistan2016 – 2017
Public Relations Officer University of Management and Technology – Lahore, Pakistan2016
Digital Marketing Executive ITServeGroup –Lahore, Pakistan2015- 2016
Communication Intern The Opportunity Agenda – New York, USA2014
1Akram, S. (2017). The Impact of User-Generated and Organization’s Information and Sympathy Based Crisis Response Strategies on Organizational Reputation and Secondary Crisis Communication: A Case on University of Management and Technology. Science International, 1, 231-241.
2Akram, S. Kursheed, A. (2019). The Effects of Online Community Relations on Brand Trust and Brand Loyalty: A Mediating Role of Brand Engagement, Brand Image and Brand Credibility. UCP Management Review

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