Dr. Sadaf Zahra

Dr. Sadaf Zahra

Dr. Sadaf Zahra

Lecturer & Managing Editor (UCP Journal of Mass Communication - UCPJMC)

Sadaf.zahra@ucp.edu.pk
Ext: 221

Dr. Sadaf Zahra is a Lecturer at Faculty of Media and Mass Communication, University of Central Punjab, Lahore. She has recently completed her PhD in Communication Studies from University of the Punjab, Lahore. She did her M.Phil. from Bahauddin Zakariya University, Multan with a distinction of Gold Medal. She is associated with University of Central Punjab since 2017; firstly, as Research Associate and then as Lecturer. Besides performing other various tasks at department level, she renders her services as head of departmental research committee, and Managing Editor of UCP Journal of Mass Communication. She is also working as reviewer of two International and one National Research Journal. She has more than 10 research publications in different HEC recognized journals likewise she has presented her research work in several national and international conferences. Ms. Zahra also has hands-on experience with soft-wares like SPSS, NVivo, Endnote, Citavi and Mendeley etc. Her areas of interest in research include Feminism, Media Ethics, Health Communication, and Cyberbullying.

PhD Communication Studies Institute of Communication Studies, University of the Punjab, Lahore 2015-2023
M.Phil. Communication Studies Department of Communication Studies, Bahauddin Zakariya University, Multan 2012-2014
BS Mass Communication Virtual University of Pakistan 2008-2012
Intermediate Pre-Medical BISE Multan 2005-2007
Matriculation Science BISE Multan 2004
Lecturer Faculty of Media and Mass Communication, University of Central Punjab 2019-Present
Research Associate Faculty of Media and Mass Communication, University of Central Punjab 2017-2019
Visiting Lecturer Department of Communication Studies, Bahauddin Zakariya University, Multan 2015
Internee Khabrain Group of Newspapers, Multan 2012
Teacher Oxford Public School, Multan 2004-2008
Managing Editor UCP Journal of Mass Communication 2022-Present
Reviewer Feminist Media Studies -
Reviewer Journal of Information, Communication & Ethics in Society -
Reviewer Global regional Review -
1Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore (2022): Global Social Sciences Review (Vol. 7, Issue 1).
2Self-Objectification among University students of Lahore: Beauty Vlogs, Parents’ Involvement & Societal Pressure as Predictors (2021): Journal of Peace, Development & Communication (Vol. 5, Issue 3).
3Media Representation of Muslim Women in ‘Time’ & ‘Newsweek’: A Comparative Analysis within Feministic Perspective (2021): Journal of Peace, Development & Communication (Vol. 5, Issue 2).
4Pakistan in US Media: A Historical and Ideological analysis of editorials of The New York Times (2020): Journal of Historical Studies (Vol. 6, Issue 1).
5Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students (2019): Global Mass Communication Review (Vol. 4, Issue 1).
6Exploration of Public Perception About Drama Serial Meri Zaat Zarra-E-Benishan A Feminist Perspective (2018): Global Mass Communication Review (Vol. 3, Issue 1)
7Exploration of Public Perception regarding Crime Raid Shows of Pakistani TV News Channels: An Ethical Perspective (2017): Global Mass Communication Review (Vol. 2, Issue 1).
8Portrayal of Muslim Women by Western Print Media: A Textual Analysis in Feministic & Orientalist Perspective (2016): Pakistan Journal of Islamic Research (Vol. 17).
9Presentation of Muslim Women in Western Print Media: A Content Analysis of ‘Time’ and ‘Newsweek’ (2015): Global Media Journal (Vol. 8, Issue 2).
10Book Review on “Communication for Another Development” by Wandy Quarry & Ricardo Ramirez

Conference Papers

1Presented a paper “Engendered Journalism as Profession: Challenges Pakistani Female Journalists face in their Domestic Life” in Three-Day International Conference “International Media and Communication Conference”. (abstract published)
2Presented a paper “Media Representation of Muslim Women in ‘Time’ & ‘Newsweek’: A Comparative Analysis Within Feministic Perspective” in Two-Day International Conference “Women, Media & Transnational Perspectives”. (abstract published)
3Presented a paper “Crime Raid Shows of Pakistani TV News Channels in the Mirror of Ethical Values: Exploring the Perception of General Consumers” in Three-Day International Conference “International Media Conference: Global Education, Professionalism & Commercialism”. (abstract published)
4Presented a paper “Electronic Media Advertisements and Brand Consciousness among Youth: A Case Study of UCP Students” in Three-Day International Conference “International Media Conference: Global Education, Professionalism & Commercialism”. (abstract published)
5Presented a paper “Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore” in Three-Day International Conference “International Media Conference: Global Education, Professionalism & Commercialism”. (abstract published)

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