Ms. Tabina Sirhindi

Ms. Tabina Sirhindi is currently working as Lecturer, Media Studies at University of Central Punjab. She passed her MPhil in Communication Studies with a distinction and was also awarded a Gold Medal for outstanding academic performance during her undergraduate study at Institute of Communication Studies, University of the Punjab, Lahore. She has more than three years of teaching experience at both public and private universities and has taught courses on Communication Theories, Mass Media Research, Development Communication, Fundamentals of Advertising and Gender and Media to BS and MS Communication Studies programmes. Ms. Sirhindi has worked as a freelance journalist and has published articles and conducted interviews for The News, The Nation, Sunday Plus and World Times. Her research interests include visual communication, reception analysis, gender studies, visual social semiotics and development communication. She has a keen interest in teaching and is passionate about imparting knowledge and developing critical thinking and media literacy skills among students.

  1. Foundation of Behavioural Research
  2. Development Communication
  3. Fundamentals of Advertising
  4. Introduction to Social Science
  5. Introduction to Mass Communication

Education

  • MPhil Communication Studies (Research Track)
    Institute of Communication Studies, University of the Punjab, Lahore, Pakistan
  • BS Communication Studies
    Institute of Communication Studies, University of the Punjab, Lahore, Pakistan

Academic Experience

Lecturer
University Of Central Punjab (Present)

Visiting Lecturer
Institute Of Social And Cultural Studies, University Of  The Punjab, Lahore, Pakistan

Visiting Lecturer  Media Studies
Institute Of Communication Studies, University Of  The Punjab, Lahore, Pakistan

Lecturer  Media Studies
University Of SOUTH Asia, Lahore Cannt, Pakistan

Co-convener and Coordinator, National Affairs

Teaching and Administrative Work

  • Instructed and designed course content for the courses on ‘Introduction to Mass Communication’, ‘Sociology’, ‘Research Methods’, ‘Development Communication’, ‘Gender and Media’ and ‘Conflict and Peace Journalism’ for Bachelors in Media Studies programme;
  • Developed roadmap and introduced critical thinking courses ‘Media Literacy’, ‘Gender and Media’ and ‘Conflict and Peace Journalism’ as a part of the Bachelor’s curriculum;
  • Supervised student research projects and development campaigns.

Special Lectures and Seminars

  • Delivered a special lecture on ‘Research Skills for Journalists’ for Post Graduate Diploma students, organized by University of South Asia in collaboration with Din News;
  • Organized an awareness seminar on “Innovative Education: Learn, Unlearn and Relearn” by teaming up with the social enterprise ‘Project 50 Kids’.

Manager Quality Enhancement Cell (QEC)

Worked with the QEC Team in planning, organizing and coordinating activities to ensure quality academic operations at University of South Asia as per the criteria of Quality Assurance Agency at HEC. These activities included:

  • preparation of course files
  • streamlining course curriculum and developing program roadmaps in accordance with HEC and international standards
  • class audit
  • teachers’ evaluation
  • managing faculty development workshops

Lecturer Mass Communication
GOVERNMENT COLLEGE TOWNSHIP, LAHORE, PAKISTAN

Academic Research

  • Presented research paper titled “Impact of Social Media on Women Entrepreneurship Dynamic” in AMCAP conference Media Education in Pakistan: Challenges and Opportunities” on February 28, 2019, SZABIST, Islamabad.
  • Co-convener and Coordinator National Affairs for International Conferences on:
    ‘World Trends in Freedom of Expression and Media Development: A Pakistani Perspective on UNESCO Report’ (27 February, 2018)
    2. ‘Working Within and Against the Structures: Women, Media and Transnational Perspectives’ (28 Feb-01 March, 2018)
  • Presented research paper titled “Je Ne Suis Pas Charlie/ I am not Charlie: Contesting Freedom of expression for peaceful co-existence” in conference “Freedom of Expression: Glocal Politics of Emotions” organized by Institute of Communication Studies, University of the Punjab, held from 2-4 Nov, 2015 at Avari, Lahore.

Publication In Magazines And Newspaper

World Times (Local English Magazine)

  • ‘Young Doctors’ Strike’ (June 2011)
  • Interview of Sartaj Aziz, Vice Chancellor, Beaconhouse National University, Lahore (Jul 2011)
  • Interview of Prof. Dr. Arshad Hussain, Director, National University of Computer and Emerging Sciences-FAST, Lahore (Aug 2011)
  • ‘Women Empowerment in Pakistan’ (Aug 2011)
  • Interview of Prof. Dr. Dil Mohammad, Vice Chancellor, University of South Asia, Lahore (Sep 2011)

The News on Sunday (The News International)

  • ‘A Ray of Hope’ on Independence Day of Pakistan (August 9, 2009)
  • ‘My Hands are for Mending’ on the plight of cobblers in Pakistan (August 16, 2009)

Sunday Plus (The Nation)

  • Passages published in the special section ‘Voice of the Nation’ (March 16, 2008), (March 9, 2008), (January 27, 2008), (December 16, 2007)

Workshops And Conferences

Training Session on Personal and Professional Development

  • Attended an interactive training session on “6 Cs of Personal and Professional Development” organized by QEC at the University of South Asia, Tufail Road campus on 24 May, 2017.

Preparing Self-assessment Reports (SARs) and HEC Criteria for Institutional Performance Evaluation (IPE)

  • Participated in a training session organized by QEC on preparing Self-Assessment Reports, together with the criteria deployed by HEC for Institutional Performance Evaluation (IPE) at University of South Asia, Tufail Road Campus on 22 May, 2017.

Course Coding as per International Standards and HEC Guidelines

  • Participated in a workshop organized by QEC at University of South Asia, Tufail Road Campus on 28 February, 2017 to facilitate faculty in developing road maps for their respective courses complete with course codes in accordance with international norms and HEC requirements.  

Freedom of Expression: Glocal Politics of Emotions (03 Days International Conference

  • 02-04 November, 2015) Organized and participated in the conference conducted by Institute of Communication Studies, University of the Punjab, Lahore at Avari, Lahore.

Code of Conduct of Electronic Media: Devising an Effective Implementation Mechanism 

  • Attended a consultative conference organized by Ministry of Information Pakistan & University of the Punjab Lahore on 4th June, 2014 at Institute of Communication Studies, University of the Punjab, Lahore.

FILUMS, LUMS International Film Festival (2012)

  • Directed a 10-minute documentary named “Sweet Poison” covering the issue of smoking sheesha amongst teenagers in cafés of Lahore (Documentary shortlisted and screened at LUMS International Film Festival).

Covering Each Other in an Era of Imagined Clashes of Civilizations

  • (02 Days International Conference from 04-06 February, 2009) Participated in the conference organized by Institute of Communication Studies, University of the Punjab, Lahore.

National Integration and Media

  • (02 Days National Conference from 26-27 January, 2008) Participated in the conference organized by Institute of Communication Studies, University of the Punjab, Lahore.

Skill And Expertise

Proficient with MS Word, Powerpoint, SPSS 17; Excellent analytical and leadership skills; competitive research abilities; adept at motivating others in a team; perform well in challenging situations.

Special Lecture & Seminars

  • Delivered a special lecture on ‘Research Skills for Journalists’ for Post Graduate Diploma students, organized by University of South Asia in collaboration with Din News
  • Organized an awareness seminar on “Innovative Education: Learn, Unlearn and Relearn” by teaming up with the social enterprise ‘Project 50 Kids’.

tabina.sirhindi@ucp.edu.pk
+92-42-35880007 Ext: 221
Faculty of Media and Communication Studies, University of Central Punjab

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