Muniba Fatima Zahra

Muniba Fatima Zahra

Lecturer

school of media and communication

Ms. Muniba Fatima Zahra joined Faculty of Media and Communication Studies as Lecturer in September 2014. Prior to UCP, she had been teaching at University of Sargodha (Lahore Campus).  She is associated with the field of teaching for more than 9 years. She is specialized in Communication Theory and Research. She has also worked as information officer, News Writer and Content Producer at DPR (Sargodha). Moreover, she also has the experience of Event Management and Public Relations. She is Distinction holder in her M.Sc. and M.Phil. Currently she is a PhD Scholar at University of Central Punjab.

  1. Courses Related to Public Relations and Advertising
  2. Courses Related to Research Methods
  3. Courses Related to Communication Theory
  4. Courses Related to News Writing and Editing
  5. International Communication
  6. Media Culture and Society
  7. Contemporary World Media
  8. Media History
  9. Mass Media in Pakistan

Education

  • Ph.D (Mass Communication)
    University of Central Punjab, Lahore, Pakistan.
  • Phil (Mass Communication)
    University of Sargodha.
  • M.Sc (Mass Communication)
    University of Sargodha.
  • B.Sc (Arts)
    University of Sargodha.

Experience

  • September 2014 – date. Lecturer, University of Central Punjab.
  • September 2013 – September 2014. Lecturer, University of Sargodha.
  • September 2011 – March 2013. Teacher, Lahore Grammar School.
  • August 2009 – August 2010. News Writer, Directorate Public Relations.
  • August 2007 – August 2008. Subject Specialist, Arafa Girls College, Lahore.

Honors and Awards

  • Availed UCP’s Merit Scholarship upon completion of Ph.D. coursework.
  • 2nd position in M.Phil (Silver Medal).
  • 3rd position in Masters (Bronze Medal).

Memberships

  • Member Board of Studies Faculty of Media and Communication Studies, University of Central Punjab, Lahore
  • Member Curriculum Review Committee of Faculty of Media and Communication Studies, University of Central Punjab, Lahore.

Brief Statement of Research Interest

Need of Children Media in Pakistan
Effects of crimes coverage on public

Publications

  • Exposure to Crime Reporting: Predictor of Perceived Stress and Mood among Young Adults of Lahore. Zahra, M. F., Masood, A., & Musarrat, R. (2018). Exposure to crime reporting: Predictor of perceived stress and mood among young adults of Lahore. International Journal of Indian Psychology, 6(2), 140-151. DOI:10.25215/0602.095
  • Musarrat, R., Zahra, M. F., & Masood, A. (2018). Effect of social media on youth activism during 2013 election in Pakistan. Mass Communicator: International Journal of Communication Studies12(2), 4-8.
  • Media Exposure and Children Psychology: Parental Perceptions about Perceived Effects. Journal Of Behavioral Sciences (JBS), HEC Recognized Journal: Category X, (Under Review).

Research

  • Exposure to Crime Reporting as Predictor of Perceived Stress and Mood among Youth, Pakistan Journal of Criminology, HEC Recognized Journal:Category Y, (In Process, Received First Blind Peer Review)
  • Latent Cost of Caring: Social Networking Sites based Emotions-Sharing and Mental Health of University Students​​ (Paper accepted for international journalism conference 2017)​
  •  ​Co Author of Effects of Violent Video Games in Instilling Aggressive Behavior Among School Going Childre(Paper accepted for international journalism conference 2017)​

Conference Papers

  • “Latent Cost of Caring: Social Networking Sites based Emotions-Sharing and Mental Health of University Students” Paper presented in International Journalism Conference 2017 held on 9th – 11th December 2017 in Lahore.
  • “Connectivism: E-Learning of Democratic Values on Social Media Public Spheres” Paper presented in 7th international conference on Information and Communication Technologies held on 30th -31st December, 2017.
  • “Coverage of Zainab Murder Case in Pakistan’s Print Media: A Case of Media Ethics and Responsibility” Paper presented in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore.
  • Use of Social Networking Sites for Expressing Opinion on Women Empowerment by Youth” Paper presented in International Media Conference 2018 held on 28th – 30th June 2018 in Lahore.

muniba.fatima@ucp.edu.pk
+92-42-35880007 Ext:
Faculty of Media and Communication Studies, University of Central Punjab

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