UCP Marketing Gala 17
Marketing Association of Aspiring Executives UCP was formed with a vision to make to make the students of Marketing well informed & associated with the actual corporate norms; by the Head Marketing Division UCP Dr. Maryam Iqbal Kianni. To achieve the said goal Marketing Association of Aspiring executives; under the supervision of the patron of their club Prof. Khurram Hamid arranged a Mega Marketing Event at University of Central Punjab on May 24th and 25th – UCP Marketing Gala 2017; lead by president of the club Khawaja Moeed Afzaal. The event was sponsored by Sim Sim wallet by FINCA co-sponsored by Lahore Motorway City and food sponsored by Buffalo wings and rings.
Participants from different universities of Lahore competed for the winner and runner up position in 2 categories; BRAND WARFARE and AD EFFECT. These participants were judged by Ms. Sarah Zubair- Brand Manager- Rose Petal, Mr. Moazam Shahbaz- Head of Marketing- Rozee.pk, Mr. Hanan Raffi- Manager Client Service- Brand Logics, Mr. Faraz Hassan- CEO- Publics Pakistan, Ms. Eurm Bukhari- 360 degrees creative solutions, Mr. Adil Saeed- Chief Operating Officer- Bandact. University of Management and Technology won the BRAND WARFARE competition and Global Institute stood second. Global Institute won the AD EFFECT competition and Preston University stood second.
Ms. Andleeb Abbas, a well-known name from the political and academic canvas of Pakistan; and an honorary part of the marketing division of University of Central Punjab shared her unwitting experience from the real world about Political Marketing with the students.
The event concluded with an award ceremony, distribution of cash prizes amongst the winning teams and certificate of participation to all the teams.