UCP Marketing Association of Aspiring Executives (MAAE) Club organized ‘Brand Warfare 2018 in which the audience on looked the actors expressing the characters from diverse novels. The primary purpose of the event was to entertain the UCP family, using modern literature as a medium on stage. Teams from different institutions like LSE, Beaconhouse, LUMS and Punjab University participated in the contest which was based on three segments.
The panel of judges included Mr. Wayne Braganza, Marketing Brand Manager at Ibex and Ms. Haleema Tariq Ameen, Brand Manager at Reem Rice and CEO of 360 Degree Consultancy. After Tough Competition Team LSE Secured First, Team Punjab University Secured Second and Team Beaconhouse Secured the Third Position along with cash prizes.