Ms. Ashbeelah Shafaqat Ali
Senior Lecturer
& (MS/MPhil / Program Coordinator of Advertising & PR)
ashbeelah@ucp.edu.pk
Ext:
Ext:
I am Ashbeelah Shafaqat Ali, a Lecturer at the Faculty of Media and Mass Communication, UCP. My research focuses on various areas, with particular emphasis on media psychology, gender and media, and media effects.
| M.Phil | Media and Communication Studies | University of Central Punjab | 2018 |
| Lecturer | University of Central Punjab | 2019-Present |
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- Ali, A. S. (2026). Academic appearance pressure and academic well-being among female university students: The mediating role of body appreciation. Competitive Research Journal Archive, 4(1), 285–304. https://thecrja.com/index.php/Journal/article/view/236
- Ali, A. S. (2026). Charting the global trajectory of women’s entrepreneurship (1975–2025): Networks, themes, and research frontiers. Social Science Review Archives, 4(1), 1192–1215. https://doi.org/10.70670/sra.v4i1.1638
- Ali, A. S. (2026). Media multitasking among working women in Lahore: A qualitative exploration of work-family demands, motivations, and psychological experiences. Journal for Current Sign, 4(2), 125–144. https://currentsignreview.com/index.php/JCS/article/view/690
- Ali, A. S. (2026). One more video: Perceived productivity loss mediates the relationship between Instagram doomscrolling and bedtime procrastination in young adults. Physical Education, Health and Social Sciences, 4(2), 1–17. https://journal-of-social-education.org/index.php/Jorunal/article/view/1266
- Ali, A. S. (2026). Technostress and coping in the digital workplace: A systematic review of stress creators, coping strategies, and organizational moderators. Policy Journal of Social Science Review, 4(3), 112–128. https://policyjssr.com/index.php/PJSSR/article/view/808
- Ali, A. S. (2026). Effect of media literacy on detection and sharing of AI-generated misinformation among university students in Lahore, Pakistan. Research Consortium Archive, 4(2), 519–532. https://www.rcresearcharchive.com/index.php/Journal/article/view/709
- Ali, A. S., & Qureshi, O. S. (2026). Invisible competitions: Platform-mediated peer comparison, domestic display, and digital stress among homemakers in Lahore, Pakistan. Pakistan Journal of Social Science Review, 5(2), 101–115. https://pjssrjournal.com/index.php/Journal/article/view/585
- Ali, A. S. (2025). Mapping the rise and fragmentation of digital health: A global bibliometric analysis (1998–2025). Pakistan Journal of Social Science Review, 4(8), 557–579. https://pjssrjournal.com/index.php/Journal/article/view/445
- Ali, A. S., & Ali, F. (2025). Mapping the intellectual structure of digital stress (1981–2025): Evolution, geography, and future directions. AMAR, 3(11), 1–33. https://www.amresearchjournal.com/index.php/Journal/article/view/1218 Top of Form