Mr. Basharat Ullah Malik

Mr. Basharat Ullah Malik

Assistant Professor

Faculty Of UCP Business School

“Along with being a renowned trainer for the last 14 years, Basharatullah Malik is a teacher of Marketing at the University of Central Punjab, actively engaged in teaching for 21 years, counseling and research, having supervised many Research Projects. Previously he had been the Director (Evening Program), managing CMER Center of Management Excellence and Research, and the Corporate Academia Linkage CAL at UCP. He has a diverse and rich blend of experience of above 21 years in teaching at University level and 33+ years with different multinational and national organizations like Citibank, Hoechst (presently Sanofi Avantis) and National Fertilizer Corporation NFC, Center for Management Development CMD (a renowned Training House) and AMDIP (Association of Management Development Institutions in Pakistan) under SAARC. He was marketing consultant for an advertising company and presently for a prestigious hotel of Islamabad”

  •  PhD (Scholar) University of Central Punjab UCP
  •  MS (Mktg) University of Central Punjab UCP
  •  M.B.A. University of Punjab, Lahore
  •  B. Com Hailey College of Commerce, Lahore
  •  F.Sc. Forman Christian College (F.C. College, Lahore)
  •  Matric Cantt. Public High School, Sargodha (Lahore Board)
  • 2007 onwards
    Assistant Professor,
    Faculty of Management Sciences, University of Central Punjab UCP Teaching Marketing related Strategic level courses as full time Faculty member
    Manager, Center of Management Excellence and Research CMER
    Manager, Corporate Academia Linkage CAL
    Advisor and Coordinator, Research Cell, Faculty of Management Studies,
    Advisor, Evening Program, MBA (UCP)
    Proctor, UCP 2019
    Marketing Consultant, Marketing Media Network
  • 2006 to 2007
    Director Business Development, Marketing Media Network
  • 2005 to 2006:
    Director Programs,
    Association of Management Development Institutions in Pakistan AMDIP, Pakistan Chapter of AMDISA,  an organization working under  SAARC
    Business Development Manager, Center for Management Development CMD
    key result areas were to;

    • Manage long term relationships with wide portfolio of clients
    • Develop Yearly / Quarterly Marketing Plans for the team
    •   Execute Marketing Strategies to achieve contribution margin (profit) for CMD
    •   Deliver trainings in Marketing, Customer Service, Time Management etc
    •   Develop products (training programs) through other trainers
    •   Maintain weekly marketing visit to clients and support Accounts Relationship Managers in their client visits.
    • Execute Customized Training Programs for clients after identifying training needs
    •   Successfully market all Open House Training Programs through Head Open House Programs
    •   Arrange suitable trainers for workshops
    • Recruit (Interview) new hiring at CMD

Teaching Experience

1999 to date:

Visiting Faculty Member at University of Management & Technology (ILM), IQRA University, and Commonwealth of learning (COL) Program under AIOU.
Permanent Faculty Member, University of Central Punjab (UCP)

Courses Taught:

Strategic Distribution Network, Management Process,
Human Behavior in Organizations, Fundamentals of Marketing, Marketing Management, Strategic Marketing Management, Retailing, Global Marketing, Services Marketing, Consumer Behavior, Industrial Marketing

1982 To 2002:

National Fertilizer Marketing Limited, 20 years in different departments (mostly Marketing and Management) ;

(Worked as Marketing Officer, Deputy Regional Manager, Manager (Mktg), Manager HR and Commercial)

Leading Sales teams, helping them to achieve their individual and Organizational Goals through Motivation and Teamwork.

Marketing of fertilizer, planning, establishing and maintaining Dealers Network (Retailers). Ensuring sales and recoveries. Coordination with the Govt. functionaries. Arranging and conducting Farmers Training / Seminars

  • 1976-81 Medical Sales Officer
    Hoechst Pakistan Ltd
  • 1974-75 : B.Com Trainee & Employee

0300 – 4322070

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