Mr. Basharat Ullah Malik

Mr. Basharat Ullah Malik

Assistant Professor

Faculty Of UCP Business School

Basharatullah Malik, an MS (marketing) and a PhD scholar, is a Marketing teacher at UCP for the last 10 years, engaged in teaching, training, counseling and supervising research. He had been the, Cluster Head, Director (Evening Program), and has managed CMER & CAL.
With 19 years’ teaching & training and 33+ years corporate experience at Citibank, Hoechst and NFC, CMD (a renowned Training House) and AMDIP (Association of Management Development Institutions in Pakistan) under SAARC. He often speaks as guest speaker at MPDD, DSD, Punjab Judicial Academy PJA & Akhuwat and other Universities. He has trained above 12000 participants.

  • Strategic Marketing Management
  • Strategic Distribution Network,
  • Marketing Management
  • Services Marketing
  • Global Marketing
  • Retailing Management
  • Management
  • Human Behavior in Organization (OB)
  • Business Research Methods / Market Research
  • Consumer Behavior


To learn by sharing knowledge and experience with the new generation. Help them grow by acquiring skills to fulfill responsibilities and contribute to establish a vibrant society



University of Punjab, Lahore (1998)


Hailey College of Commerce, Lahore (1974)

F. S c.

FC. College, Lahore (1971)


Cantt. Public High School, Sargodha, Lahore Board (1969)

Trainings / Seminar Attended

  • Teaching through Case Method LUMS/AMDIP
  • Marketing Management Association of Pakistan
  • Human Resource Management Cabinet Division
  • Entrepreneurial Leadership OCTARA
  • Time Management & Goal Setting CMD


Work Experience

2007 to date:
Faculty Member University of Central Punjab UCP
Director, Executive MBA Program, UCP
Head, Center for Management Excellence and Research CMER, UCP
Head, Corporate Academia Linkage, UCP
1999 to 2007: Visiting Faculty Member at:

  1. University of Management & Technology ( formerly ILM)
  2. Institute of Management Sciences ( PAK AIMS )
  4. Lycetech, MBA offered by Commonwealth of Learning COL
  5. IQRA University

{Total Experience of delivering Training above 24,000 man hours}

Social Activities

Editor, NFML, Newsletter
Member Senate, University of Punjab
National Military Service (Pakistan Army)
Volunteer AKHUWAT

+92 42 3580007
Faculty Of UCP Business School, University of Central Punjab

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