Mr. Waseem Irshad

Mr. Waseem Irshad

Lecturer

Faculty Of UCP Business School

Waseem Irshad is research oriented academic professional, his research contribution is three in journal of repute in addition to six international conference presentations. He is actively functioning role as reviewer of international journals. He regularly organizes numerous conferences, and trainings for academia and industry, further to this have organized trainings along with IFC/ World Bank certified master trainer for middle east north Africa (MENA) region for more than 2 years in management and marketing related areas. He is an MS in Marketing from UCP. His main areas of interest are market intelligence, STP modeling, communication channel preference, Islamic marketing.

  • [MKTG4073] Marketing Research Design and Analysis
  • [MKTG6233] Marketing Models
  • [MKTG6003] Marketing Research
  • [MKTG5003] Strategic Marketing and Management
  • [MKTG5023] Strategic Marketing
  • [MKTG4033] Marketing Management
  • [MKTG4063] Fundamentals of Marketing Research
  • [MKTG4043] Product and Price Strategy
  • [MKTG3013] Sales Management

Education

  • MS (Marketing)
    University of Central Punjab (UCP) (2013) CGPA: 3.72/4
    Research Thesis: Right Mix of Marketing Communication Modalities for Different Categories of Fast Moving Consumer Goods (FMCG)
  • MBA (Marketing)
    University of Central Punjab (UCP) (2010) CGPA: 3.95/4, Distinction
    Research Project: Effectiveness of billboard and transit advertisement
  • B.Com (IT)
    Punjab College of Commerce (PCC) (2006) 1st Division

Research

Research and Training activities

  • One publication is HEC Y category journals
  • Two publications in refereed journal
  • Presentations in six international conferences
  • Participated in three conferences/seminars
  • Five corporate trainings
  • Four academic trainings
  • Four research workshops
  • Supervised six MBA research projects, out of which one student has recently been granted PhD full funded scholarship at University of Otago, New Zealand
  • Co-edited research newsletter University of Central Punjab Vol 1. No 1 (November 2010)

PROFESSIONAL EXPERIENCE

University of Central Punjab (UCP)
Lecturer (13th September, 2012 to date)

  • Courses Taught
    • [MKTG4073] Marketing Research Design and Analysis
    • [MKTG6233] Marketing Models
    • [MKTG6003] Marketing Research
    • [MKTG5003] Strategic Marketing and Management
    • [MKTG5023] Strategic Marketing
    • [MKTG4033] Marketing Management
    • [MKTG4063] Fundamentals of Marketing Research
    • [MKTG4043] Product and Price Strategy
    • [MKTG3013] Sales Management

Area of interest: Research
Research Assistant (14th September, 2010 to 10th February, 2012)

  • Working under  august supervision  of Dr. Tahir Hijazi (Pro-Rector)  and Dr.  Tahir Masood (Director Graduate Program)

Admission Counselor (10th July, 2010 to 10th September 2010)

  • Dealing with all sorts of inquires pertinent to EMBA, MBA-BF and MS (Management)
  • Achievement: Development of an online admission data base system Teaching Assistant (1st January 2009 to 31st July 2009)
  • Conducting seminars, Checking quizzes, Updating students mark sheet, Solving student’s portal related problems, Invigilation in Exams.

Quaid-e-Azam College of Accountancy and Commerce (QCAC)
Lecturer (14th July 2009 to 04 June 2010)

  • Subjects taught: Introduction to Business, Commerce
  • Responsibilities: Delivering lectures, Class Incharge, Ensuring regularity of the students through daily absentee’s call, conducting regular test system
  • Achievement: Conducted 900 tests for student exam preparation in one month

Talent Commerce and Science Academy
Lecturer (December 2006 to April 2010)

  • Subjects taught Economics, Business Law, BCRW, Computer
  • Responsibilities: Delivering lectures, Conducting regular test system

Askari Commercial Bank

  • Internee (August – September, 2006)

RESEARCH ENDEAVORS

Refereed Publications

  • Dissatisfied and loyal customers complain: A study of telecom sector, Paradigms, HEC recognized Journal (In press)
  • “Opinion Leadership and Its Role in Buyer Decision Making”, Academy of Contemporary Research Journal, Vol. 2 (1), pp.7 – 14, 2013
  • “Service Based Brand Equity, Measure Of Purchase Intention, Mediating Role Of Brand Performance”, Academy of Contemporary Research Journal, Vol. 1 (1), pp.58 – 78, 2012

Unpublished
o     Right Mix of Marketing Communication Modalities for Different Categories of Fast Moving Consumer Goods (FMCG) (MS research thesis)
o Effectiveness of Billboard and Transit Media (MBA research thesis) o Developing construct of loyalty program a meta-analysis (In process) o Protecting children in cyberspace
o How to prepare a case for class discussion o MS- research thesis guidelines

  • 2009-2010 Pakistan budget analysis with Dr. Qais, Dr. Irfan Amir and Prof. Ather Azeem organized by Punjab Group of Colleges & Express News

CONFERENCES AND SEMINARS

  • Global conference on business management and social sciences (GCBMS-2016) held at Le Meridien Hotel, Dubai, 28th -29th January 2016.
  • Global conference on business management and social sciences (GCBMS-2015) held at Le Meridien Hotel, Dubai, 24th -25th April 2015.
  • Cross disciplinary research conference (CDRC-2014), held at Global Institute, Lahore, 6-7 December 2014.
  • 2nd International conference on contemporary issues in business management (ICIBM-2012) held at University of Central Punjab, 04th and 05th July 2012.
  • International conference on management research (ICMR-2011) conference jointly organized by Superior Group of colleges, The University of New Castle Australia & Rouen Business School Finance on 15th – 16th December, 2011.
  • 4th International Applied Business Research Conference 2011 (4th IABRC) held at International Islamic University, Islamabad on 28th – 29th November, 2011
  • 1st International conference on contemporary issues in business management (ICIBM-2011) held at University of Central Punjab, 13th and 14th June 2011. Presented my paper “Service based brand equity, measure of purchase intention”.
  • 1st International Conference in Pakistan on “Corporate Social Responsibility” held at PC Lahore by University of Central Punjab dated (25th and 26th November 2008)
  • Seminar on “Socio-Politico Economic Instability and the Challenges faced by the Emerging Markets” at University of Central Punjab dated 14th January 2009 .(also Involved in the management)

TRAINING PROGRAMS

  • Attended an eight days training program “Faculty Development program 2016” from July 14th till July 22nd, 2016 organized by business School, University of Central Punjab, Pakistan.
  • Attended a three days training program “Faculty Development program 2013” from September 2nd till September 4th, 2013 organized by business School, University of Central Punjab, Pakistan.
  • Conducted training at Master textile Mills limited, Garment Unit on “Work ethics, Values and motivation for positive attitude and performance” dated 21-05-2012
  • Managed training session held at Millat Equipment limited on “Spirituality and workplace spirituality” dated 12th June, 2012
  • Assisted training session held at Millat Equipment limited on “Conflict and Negotiation skills” dated 2nd June, 2012
  • Organized 3rd “Myth Unleashed: A to Z of Research” 26th-27th May, 2012 at AIOU (ISL) with participation of Research Scholars, lecturers, Associate Professors and Assistant professors from prestigious universities of Pakistan
  • Organized a 2 day workshop entitled “Myth unleashed: A to Z of Research” under umbrella of Resource Mentors on 10th -11th, December, 2011 at Hotel one Lahore attended by 25 participants from 6 universities across Pakistan. Topics covered in workshop were topic selection, literature review, methodological framework development, SPSS, Excel, Eviews, Endnote, selling & publishing your research
  • Co-assisted Dr.Tahir Masood (IFC/ World Bank certified master trainer for middle east north Africa (MENA) region) Two day training program (2-5 October, 2011) on A to Z of compensation & Benefits organized by Maxfoster Global
  • Co-assisted Dr.Tahir Masood (IFC/ World Bank certified master trainer for middle east north Africa (MENA) region) at a series of teachers training programs on “achieving excellence in teaching” held at University of central Punjab covering “faculty of management studies and faculty of engineering”. Objectives of the training included modern teaching philosophy, class room discipline, handling difficult students, motivational attitude, lecture methodology and planning, evaluation, responsible grooming
  • Teacher’s convention  on  “Promoting  Innovation  in  Education  Year  2010”  conducted  by  Ministry  of Industries & Production, Ministry of culture GOP and Iqbal Academy
  • One day training program on “Communication skills with special reference to telephone handling” trainers Dr. Tahir Hijazi & Dr. Tahir Masood Quershi (IFC/ World Bank certified master trainer for middle east north Africa (MENA) region. Training held in following areas Basics of Communication Skills, Telephone Handling, Record Keeping, Using email system

AWARDS

  • PGC scholarship, MS (Master of Science, Research) 2010-2013
  • PGC scholarship, MBA (Master of Business Administration) 2007-2010
  • Chairman Scholarship holder for MBA (Marketing) University of Central Punjab
  • Distinction in MBA (Marketing) University of Central Punjab CGPA 3.95/4.00 Faculty of Management Studies, Excellent Academic Performance on the Dean’s list throughout MBA, University of Central Punjab.
  • General Secretary, Help Welfare foundation (Pakistan), (non-profit organization) (September 2013- to December 2015)
  • Reviewer; Journal of Services Marketing
  • Reviewer; Academy of Knowledge Process

HONORS

  • Nominated expert working group marketing division to contribute to the process of revamping Pakistan Railways, Strategic partnership between Pakistan Railways and UCP Business School, University of Central Punjab
  • Nominated as marketing campaign officer Spring 2013, UCP Business School, University of Central Punjab
  • Nominated as admission officer for Spring 2013, UCP Business School admission campaigns, University of Central Punjab
  • 2009-2010 Pakistan budget analysis with Dr. Qais, Dr. Irfan Amir and Prof. Ather Azeem organized by Punjab Group of Colleges & Express News

SKILLS

  • Communication: English and Urdu (Reading, Writing, Listening & Speaking)
  • General (Adaptable, Assumes Responsibility, Leadership)
  • Computer: Using Internet and Its Tools, Can Operate all Versions of Microsoft Windows, Expert in Microsoft Office and Can Maintain and Upgrade Hardware and Software’s
  • Software Expertise
    • Excel (formula & functions, data analysis)
    • SPSS (Data entry, data preparation, Univariate and Multivariate analysis)
    • AMOS (Structural Equation Modeling)
    • Nvivo (Qualitative data analysis using nodes)
    • Endnote (Auto Referencing)

+92-42-35880007, Ext. 257
waseemirshad@ucp.edu.pk
Faculty Of UCP Business School, University of Central Punjab

Apply Online