Prof. Dr. Taimoor-ul Hassan

Prof. Dr. Taimoor-ul Hassan

Dean, Faculty of Media and Communication Studies

dr.taimoor@ucp.edu.pk
(042) 35880007 Ext: 333

Prof. Dr. Taimoor-ul-Hassan is the Dean of Faculty of Media & Communication Studies (FMCS) at University of Central Punjab, Lahore. Previously, he has worked as Dean at School of Media and Mass Communication, Beaconhouse National University (BNU). Dr. Hassan has 35 years of experience in media education, research and profession with more than 70 research publications and over 2,000 newspaper articles and editorials. He has authored one book titled, “Press and Civil Society in Pakistan: Seeds of Democracy in a Terrorism-Torn Country” while two of his other books are in progress.

Dr. Hassan is a HEC-Approved PhD Supervisor and also a Member of HEC Mass Communication Curriculum Committee, HEC Text Book, Monograph Evaluation Committee, Punjab Public Service Commission Selection Committee and Punjab Public Service Commission Curriculum Committee. He is founder of School of Media and Mass Communication (SMC) at Beaconhouse National University (BNU) and also has spearheaded the revamping of BS Media and Communication Studies Program at University of Central Punjab with the introduction of 20 new courses and an innovative specialization in Digital Media and Entrepreneurship. He also got approval from Academic Council for a new Department, namely, Department of Film, TV and Digital Media and two new degree programs including BS (Hons) (Film, TV and Digital Media) and MS (Film and Digital Media) at FMCS, UCP.

Dr. Hassan is a reviewer of national and international journals, a member of professional bodies and a member of Selection Board, Board of Studies and Board of Faculty of many universities. He is an external examiner for MPhil and PhD at various universities. Dr. Hassan got NOC for MS Film, MS Advertising and PhD Mass Communication degrees at BNU. He has also got an NOC for the resumption of halted PhD program at FMCS, UCP. He has successfully supervised 4 PhD theses and is currently supervising 5 PhD scholars at UCP. Previously, he supervised 4 PhD candidates at BNU.

Dr Taimoor ul Hassan has supervised 150 MA, MPhil & MS theses. He has participated in a number of national and international workshops and conferences; most notably he represented Pakistan as a delegate at the Deutsche Welle Global Media Forum, Bonn, Germany and he also evaluated PhD theses at Institut für Umweltanalysen (IFU) and TI, Germany.

During his career as media professional, Dr. Hassan worked as Assistant Editor, Executive Editor, Group Editor and Joint Editor in The Pakistan Times, The Frontier Post, The Sun International and The Post, respectively. He did reporting assignments with the Associated Press and worked as master trainer of TV channels. He has worked as Communication Specialist for Semiotic/ Canadian International Development Agency and new media specialist for various projects

PhDMass CommunicationUniversity of Karachi2006-2010
Dean and ProfessorUniversity of Central Punjab2019- Present
DeanBeaconhouse National University2015-2019
Acting deanBeaconhouse National University2014-2015
ProfessorBeaconhouse National University2012-2019
Founding faculty and Associate Professor Beaconhouse National University 2003- 2012
Communications SpecialistSemiotics Consultants/CIDA2008
Joint EditorThe Post, English Daily2006 – 2008
Visiting faculty memberKinnaird College for Women, Lahore1996-2004
TrainerBusiness Recorder and Aaj TV2004
Editor Web/Research PortalNazria Pakistan Foundation (NPF)2002 – 2003
Executive EditorThe Frontier Post2001 – 2003
Group Managing EditorDaily Sun2000 – 2001
Managing EditorThe Sun1999 – 2000
ReporterAssociated Press of America1996 – 1997
Media SpecialistAGHS Legal Aid Cell1995 – 1999
Freelance WriterHerald, The News, The Nation1994 – 1995
News Editor and Assistant EditorThe Pakistan Times1987 – 1996
1Motivation Factors of Binge-watching Netflix Series: A Survey of Male and Female Users in Pakistan (2021). Software Quality Journal (Scopus, HEC recognized W category, Accepted for Publication)
2Hussain, S., Jullandhry, S., & Hassan, T. U. (2021). Is there any relationship between TV morning shows and urban women’s empowerment in Pakistan? A case study from Lahore. Quality & Quantity, 1-31.
3Zahra, M. F., Baig, F., & Hassan, T. U. (2021). Media Exposure and Child Psychology: Parental Perceptions about Effects. Academic Journal of Interdisciplinary Studies, 10(1), 113-113.
4Amin, S., Shahwar, D., Shabir, G., & Ali, S. (2021). Governance, Corruption and the Media: Reflection of Corruption during the PML-Q and PML-N Political Regimes. Ilkogretim Online, 20(6)
5Awais, S., Ashraf, A., & Hassan, T. U. (2021). Violence Against Women Treated as an Act of Violence or as a Normal Practice: A Study of Pakistani TV Drama Serials. Elementary Education Online, 20(1), 3213-3227.
6Awais, S., Ashraf, A., & Hassan, T. U. (2021). Reactivity of heavy viewers towards dramas presenting violence against women: A cross-sectional study. LINGUISTICA ANTVERPIENSIA, 4857-4873.
7Malik, L. A., & Hussain, J. S. (2020). Crime against Media Personnel and Threats to Media Houses in Pakistan: A Journalistic Perspective. Pakistan Vision, 21(1), 48.
8Saeed, R., & Hassan, T. U. (2020). Meta Analysis of Smartphone Usage for Gratifications Obtained (2016-2019). Journal of Media Studies, 35(2).
9Shahzadi, R., & Hassan, T. U. (2020). Relationship between Smartphone Usage and Psychological Well-Being of Working Women with Different Socioeconomic Background in Punjab-Pakistan. Pakistan Social Science Review, 4(3),302-314.
10Ashraf, A., Hassan, T. U., & Ali, F. (2020). Evaluating the Effectiveness of News Management Softwares: A Study of Pakistan News Channels. The Journal of Social Sciences Research, 6(8), 727-736. Retrieved from (online)
11Ashraf, A., Hassan, T. U., & Ali, F. (2020). Evaluating the Effectiveness of News Management Softwares: A Study of Pakistan News Channels. The Journal of Social Sciences Research, 6(8), 727-736. Retrieved from (online)
12Saeed, M. U., & Hassan, T. U. (2020). Relationship Among the Attributes of World Countries and Their Coverage in Tweets of International News Agencies: 2010–2016. Indian Journal of Science And Technology, 13(08), 966-982.
13Hussain, A., & Shabir, G. (2020). Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained. Information Discovery and Delivery.
14Social Integrative Needs & Use of Social Media: A Comparative Study of Gratifications Sought and Gratifications Obtained. Pakistan Journal of Languages and Translation Studies. 53-81. Issue 2019, volume-2 (2020). University of Gujrat. (HEC recognized)
15Malik, L. A., & Hussain, J. S. (2020). Crime against Media Personnel and Threats to Media Houses in Pakistan: A Journalistic Perspective. Pakistan Vision, 21(1), 48.
16Khalid, A., Hassan, T. U., & Shabir, G. (2020). Cultivation Effects of Social Media on Cognitive, Social and Moral Skills of Adolescents in Pakistan. Journal of Business and Social Review in Emerging Economies, 6(2), 419-436.
17Ghous, S. U., Shabir, G., & Hussain, J. S. (2020). Electronic and Social Media Influence on Women Buying Behavior Through the Commercialization of Media. Pakistan Journal of Gender Studies, 20(1), 229-250.
18Hussain, A., & Ramzan, M. (2019). Affective Needs & Use Of Social Media: A Comparative Study Of Gratifications Sought And Gratification Obtained. Library Philosophy and Practice (e-journal). Retrieved from (online)
19Hussain, A., & Shabir, G. (2020). Use of social media for information discovery and delivery among information professionals in Pakistan. Information Discovery and Delivery.
20Malik, L. A., & Hussain, J. S. (2020). Crime against Media Personnel and Threats to Media Houses in Pakistan: A Journalistic Perspective. Pakistan Vision, 21(1), 48.
21Saeed, R., & Hassan, T. U. (2020). Meta Analysis of Smartphone Usage for Gratifications Obtained (2016-2019). Journal of Media Studies, 35(2).
22Hussain, A., & Shabir, G. (2020). Use of social media for information discovery and delivery among information professionals in Pakistan. Information Discovery and Delivery.
23Saeed, R., & Hassan, T. U., & Ali, F. (2020). Offline versus Virtual Socialization Patterns and Smartphone: A Study of Pakistani Youth. Pakistan Social Sciences Review (PSSR), 4(2), 384-396.
24Hassan, T. U., & Sabir, D. M. (2020). Civil Society-Democracy Nexus in Pakistan. South Asian Studies, 26(2).
25Zahra, A., & Hassan, T. U. (2019). Women in Pakistani media: A Feminist Perspective.
26Shabir, G., Safdar, G., & Hussain, J. S. (2019). Social Media Defy Spiral of Silence Theory and Provides Baseline for new Spiral of Social Media Theory: Ground Perspective. Pakistan Journal of Social Sciences (PJSS), 39(4).
27Hassan, T. U., Zia, A., & Anjum, I. A. (2019). A Comparative Study of Health Education Strategies in Family Planning. Pakistan Journal of Medical Research, 58(2), 77.
28Zulqarnain, W., Hassan, T. U., & Kausar, F. (2018). Islamophobia and Muslim Comedians in America. International Journal of Crisis Communication, 1(2), 92-104.
29The news of disaster and relief activities in traditional and news social media. Abysina Journal of Social Science 2018. (HEC recognized)
30Taimur-ul-Hassan, D., Shabir, D., & Seyal, W. A. (2018). Development Coverage in Pakistan, China And India. Global Media Journal: Pakistan Edition, 11(1).
31un Nisa, Z., Umer, B., & Hassan, T. U. (2016). Prevalence of De Quervain's Syndrome Among Young Mobile Phone Users. Journal Riphah College of Rehabilitation Sciences, 4(1), 22-24.
32Zulqarnain, W., & Hassan, T. U. (2016). Individual’s Perceptions about the Credibility of Social Media in Pakistan. Strategic Studies, 36(4), 123-137.
33Hassan, T. U. (2014). Media-Democracy Relationship in Pakistan. Pakistan Vision, 15(2), 124.
34ICTS- Problems in Pakistan, Journal of Research and Reflections in Education, Volume no 7, issue no 7, June 2013, University of Education. (HEC recognized)
35Role newspapers in education Policy Making. Journal of Gender & Social Issues, Spring 2013, Volume . 12, Issue 1, P 1. (HEC recognized)
36ICTs in Learning. International Journal of Evaluation and Research in Education (IJERE), Volume 1, No 2, 2012, ISSN 2252-8822, Indonesia. (IF)
37Towards a More Responsible Press, AUDC, Volume 6, No 2, 2012, 31-52, Romania
38Demise of Objectivity in Press, The Pakistan Journal of Social Sciences, Volume 3 2012, 30-48, University of Gujrat. (HEC recognized)
39Hassan, T. (2012). Exploring Bias in Press, Pakistan Perspective, Volume 17(2) 33-42, Pakistan Study Centre, University of Karachi. (HEC recognized)
40Role of Newspapers in Health Public Policy Making, FWU Journal of Social Sciences, Winter 2012, Volume 6, No 2, 124-130, Frontier Women University, Peshawar. (HEC recognized)
41Imbibing Pluralism, AUDC, Volume 6, No 1, 2012, Romania. (IF)
42News through Filter of Press, Journal of Mass Communication, Department of Mass Communication, Volume 6, 2011, 47-65, University of Karachi. (HEC recognized)
43Hassan, T. U., & Sabir, M. (2011). The Portrayal of NGOs in National Press. Pakistan Vision, 12, 31.
44Performance of Press during Women Movement in Pakistan-A Case Study (2010). South Asian Studies, 24 (2), 311-321. Centre of South Asian Studies, University of Punjab.
45Hassan, T. U. (2010). Downplaying Women Voice: Analysis (1977-82). Journal of Mass Communication, Volume 5, PP 25-41, Department of Mass Communication, University of Karachi. (HEC recognized).
46Culture Change: The Perception of the Media and the Mediations of Its Images (2010). International Transactions in Humanities and Social Sciences, (2)122-140, India.
47Roots of Authoritarianism in Pakistan, Journal of Political Science, Issue XV, Summer 2009 (ISSN 1994-1080), Department of Political Science, University of Punjab. (HEC recognized)
48Hassan, T. U (2005). Failure of Pakistani Press in Strengthening Democracy- A Case of Article 58 (2B), The Historian, Volume 3, 117-129. Department of History, GC University, Lahore.
49Failure of Pakistani Press in Strengthening Democracy- A Case of Article 58 (2B), The Historian, Volume 3, 117-129. (2005), Department of History, GC University, Lahore. (HEC recognized).
50Interplay of Media and Change Agents in Public Health in Rural Pakistan. World Academy of Science, Engineering and Technology. (In review)
51Coverage of Student Issues-A Case Study, The Historian, Government College University, Lahore (in press).
52ICT: Problems, Prospects, European Journal of Social Sciences. (IF)
53A Case for Social Responsibility Model of Media, Oriental College Magazine, University of Punjab. (Approved in HEC recognized Journal)
54Press and Civil Society in Pakistan – Seeds of Democracy in a Terrorism–Torn Country, Germany, ISBN 978-3-8484-4050-4.
55Development Communication in Pakistan: case studies (in progress).
56Political Communication (in progress)

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