Yakhshi Saleem

Yakhshi Saleem

Lecturer

yakhshi.saleem@ucp.edu.pk
(042) 35880007 Ext: 221

Ms. Yakhshi Saleem has been serving at UCP as a lecturer in FMCS Since 2015. With major interests in TV, Radio and Film production, she completed her MPhil. in Media Studies (Professional track) from Kinnaird College Lahore. She has also remained associated with Dunya TV for a professional training program and Radio Kinnaird as a Presenter. Ms. Yakhshi is a member of the team who pioneered the launch of 24/7 campus radio setup 92.6 FM UCP ki Dunya. She has headed the UCP Media Club as a Patron for two years and organized the first ever Film and Documentary Competition at UCP with the title of “UCP Dream and Screen Contest”. Her areas of expertise are Broadcast journalism, TV/Radio production and Visual communication.

M.PhilMedia Studies (Professional track)Kinnaird College for Women, Lahore2012- 2014
BA (Honors)Mass CommunicationKinnaird College for Women, Lahore2007- 2011
LecturerUniversity of Central Punjab2015 to present
Trainee Associate ProducerDunya TVMarch 11- June 11, 2015
Radio presenter and reporterRadio Kinnaird 97.6 FM2012-2013
1Saleem, Y., Ramzan, M. & Adeeb, H. (2020). “Empirical evidences and public perception of ethical standards violation by TV channels” Pakistan Journal of Information Science. Vol 51 (4). (In press)
2Saleem, Y., Ramzan, M., Adeeb, H. & Akram, I. (2021). “Dissemination of sensational news and media regulatory authorities in Pakistan” Pakistan Journal of Information Science, Vol 52 (2). (In press)

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