Currently, he isdoing his PhD from Institute of Communication studies, University of the Punjab. Previously, hehas done MPhil in research track from Institute of communication studies, University of the Punjab. He received hisBS (Mass Communication) degree from the Department of Mass Communication, University of Sargodha. Prior to joining University of Central Punjab, he has served as Research Assistant in Journal of Media Studies, University of Punjab and as a faculty member in Department of Mass Communication, University of Management and Technology. He has good command on multiple software’s which includes CITAVI, SPSS, JAMOVI, AMOS and PLS. He has conducted workshops regarding these software’s in UMT, Beaconhouse National University and Punjab University. Hehas presented the researcher papers at various international conferences. His area of interest includes celebrity endorsement, advertising, political communication, Health Communication and Media Psychology.
University of central punjab School of Media and Communication Studies